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Scotland's National Cultural Strategy

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The National Trust for Scotland

The National Trust for Scotland is a charitable organisation, set up in 1931 to look after some of Scotland's finest built and natural heritage on behalf of the people of Scotland. Its roles include conservation, education and presentation. It is funded chiefly by membership subscriptions, donations and legacies, and by some commercial activity.
It looks after:

  • More than 100 properties
  • Around 185,000 acres of land
  • Thousands of archaeological sites throughout Scotland
  • 700 acres of garden under intensive cultivation supporting over 13,500 plants species

The National Trust for Scotland makes a substantial contribution to conserving, presenting and promoting interest in Scotland's heritage. In addition, properties frequently play host to a range of musical and other cultural activities.

 

Looking after our past for the future
We need to ensure that collections important to Scotland are protected and made available to present and future generations. Collections should include products of our contempory culture. We recognise that the existing framework lacks consistency and strategic direction. As a first step in improving this provision we shall support a national audit of the collections, buildings and other resources and assets of our museums and galleries, identifying that which is of national and local importance. In association with this audit we shall:

  • Consider how to promote sustainable funding in the museum sector
  • Identify criteria to guide the restructuring of the sector
  • Encourage the National Museums and Galleries to extend their outreach roles of making loans and providing curatorial and conservation support and advice to the non-national sector
  • Examine the role and place of industrial museums in the developing framework
  • In the shorter term, work with City of Glasgow Council to examine the circumstances of the museums and galleries in the City.

 

>>Actions to conserve, present and promote interest in and knowledge of Scotland's history and cultural heritage

We shall:

  • Initiate a national audit of collections in the museums and galleries, beginning with the 'industrial' museums
  • Support the development of education services, including the production of digital and other education resources in museums, galleries and sites in the care of Historic Scotland
  • Review the existing statutory framework relevant to museums and galleries, and consider the case for a comprehensive national framework
  • Increase access to collections by means of ICT, including securing the future of SCRAN
  • Review current library legislation to ensure that it is appropriate to the 21st century
  • Support the National Library of Scotland in its aim to become a 'hybrid library' maintaining its traditional print-based functions while developing its ICT facilities to meet the demands on a modern library of national and international importance
  • Encourage new partnerships in both public and private sectors, and further collaboration within the library sector to include the exploitation of ICT and the development of policies for national collections, particularly in relation to Scottish material.

 

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'scotland has magnificent scenery; a pristine natural environment; cultural and historical richness; world famous sporting attractions; world famous sporting attractions; and beautiful vibrant cities.'

a new strategy for scottish tourism

 

photoPromoting international cultural exchange and dialogue
Given increasing globalisation, Scotland's relations with the other countries in the United Kingdom, Europe and the rest of the world will have an increasing influence on our culture. Improved communications have accelerated the process of cultural interchange. Developing an awareness of the culture of other countries enables us not only to learn from others, but also to identify those aspects of our own culture which are particularly worth celebrating or which can be improved.

Trade and tourism are fundamental to these exchanges and will have significant impacts on Scotland's future cultural development. The tourism industry is worth £2.5 billion to the Scottish economy and supports over 170 000 jobs. Scotland's heritage is at present central to our branding, but we need to consider further how we promote our contemporary culture. As economic and other international relations develop, there will be many opportunities to promote Scotland's culture abroad and, associated with this, to present Scotland as a tourist destination. These should be grasped.

The Scottish Executive's New Strategy for Scottish Tourism, which was published in February 2000, recognises the value of Scotland's culture. It identifies a number of actions to promote cultural tourism.

To realise fully the potential and very significant contribution of arts, culture and heritage to tourism, a Ministerial Group has been established. It will make recommendations about ways in which this important market can be developed. It will also consider how to ensure that Scotland can exploit its advantages to attract international events in all aspects of culture, including sport.

 

Cultural Festivals in Edinburgh in August

The Edinburgh International Festival was founded in 1947 as a stage for peace and unity in Europe after the Second World War. Its focus is on top acts from opera, classical, and drama worlds. It is now recognised as one of the most important celebrations of the arts in the world. A number of other festivals have developed round the "official" festival.

The Edinburgh Military Tattoo celebrates its 50th anniversary this year. Each year, 200,000 people see the Tattoo, coming from every corner of the globe (around 35 per cent of the audience is from overseas), and are joined each year by a worldwide television audience of over 100m million.

The Festival Fringe has become the largest Festival in the world with over 1,000 companies from 36 different nations performing 1,523 different shows in 189 different performance spaces over 23 days. Over 70 members of staff work at the Fringe office at the height of the festival, processing the tickets and enquiries from Edinburgh regulars and the 500,000 visitors who boost audiences on the Fringe.

The Edinburgh International Book Festival began in 1983 to promote and celebrate the written word. It took place every two years growing each time in popularity and success until 1997 when it became an annual event. Over 70,000 people visited it in 1999, enjoying an extensive and innovative programme of author events for people of all ages. In 2000, over 350 nationally and internationally acclaimed authors will come and take part in around 400 events.

Edinburgh International Film Festival is one of the world's major film festivals. In 1996 it celebrated its 50th anniversary and is the longest continually running film festival in the world. Over a hundred films had their UK premiere in the fortnight-long festival in 1999.

A 1996 study for Edinburgh City Council identified that together each year Edinburgh's Festivals contributed £122m to the local economy. Around a million visitors came from outside Scotland to visit festivals in the City, and many spend time in other parts of Scotland as part of their visit. In recent years, the Science Festival, the Jazz Festival and the Hogmanay celebrations have extended the benefits of cultural tourism to other times of the year.

 

>>Actions to promote international cultural exchange and dialogue

We shall:

  • Promote the establishment of an Internationalisation (Go and See) Fund to support inward and outward travel by individuals and companies working in the cultural sector to learn, exhibit, screen or perform in other countries
  • Build upon existing initiatives and joint working by relevant bodies such as SAC, the British Council, Scotland Europa, Scottish Enterprise, Scottish Trade International and Scottish Screen to develop opportunities to promote Scotland's culture abroad
  • Maximise the benefits of existing international links, including town-twinning, to widen cultural access and understanding
  • Seek opportunities to promote Scotland's culture abroad
  • Set up a Ministerial Task Force to promote cultural tourism as part of the New Strategy for Scottish Tourism
  • Collaborate in joint cultural activity or projects with other European regions/member states, to access EU Culture 2000 funding and to influence EU policy for culture
  • Ensure that Scotland attracts international events.
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