| Table 3.12 Day visits and spending by Scottish adults, 1994 and 1996 |
| | 1994 | 1996 |
| Number of visits (millions) | 424 | 430 |
| Town | 319 | 300 |
| Countryside | 79 | 105 |
| Seaside/coast | 26 | 25 |
| Wood/forest | 18 | 26 |
| Canal/river | 12 | 14 |
| Spend per visit |
| Average total spend | £8.24 | £10.20 |
| Town | £9.25 | £11.60 |
| Countryside | £4.67 | £5.60 |
| Seaside/coast | £6.76 | £12.80 |
| Wood/forest | £3.75 | £5.40 |
| Canal/river | £5.99 | £6.20 |
| Total visitor spending | £3.5b | £4b |
| Town | £3.0b | £3b |
| Countryside | £0.4b | £0.6b |
| Sea/coast | £0.2b | £0.3b |
| Wood/forest | £0.07b | £0.1b |
| Canal/river | £0.07b | £0.09b |
| Proportion visiting each year |
| Town | 89% | 91% |
| Countryside | 58% | 63% |
| Sea/coast | 49% | 49% |
| Wood/forest | 32% | 42% |
| Canal/river | 15% | 14% |
| Mean distance travelled (miles) |
| All visits | 17.3 | 16.1 |
| Town | 14.9 | 13.8 |
| Countryside | 22.4 | 19.2 |
| Sea/coast | 30.8 | 30.2 |
| Wood/forest | 24.0 | 24.6 |
| Canal/river | 34.0 | 30.4 |
| Source: UK Day Visit Survey |
