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Pathfinders to the Parliament
 
MANUFACTURING SECTOR PATHFINDER
Introduction
Two brainstorming sessions were held with the members of the Group who for diary purposes were scheduled separately in the sessions. The members of the Group were John Ward (Chairman), Jim Adamson, Malcolm Bateman, George Bennett, Archie Bethel, Gordon Brown, Melford Campbell, Hugh Currie, James Daglish, Ian Galloway, Scott Grier, Cameron McLatchie, Charles Morrison, Sam Russell, and Duncan Whyte.
The findings were circulated for finalisation of the Draft Report. The Draft Report was then discussed on a wider basis, with a further cross-section of knowledgeable and informed people in the manufacturing sector, and the STUC. The intention was not to re-invent the findings, but to take a broad view of the Draft Report for completeness.
Following this process a Final Report was submitted on 4 March 1999.
 
General Consensus
The indigenous manufacturing base, which led the world in the early part of this century has eroded away. This has created serious problems with vocational skill employment and value added. It was considered that this had been caused by:

- the development of a risk averse culture;

- lack of competitiveness in world markets;

- inability to get Scottish intellectual product to market.

Whereas inward investors have brought enormous capability and employment to Scotland, their value added has remained low. The Scottish manufacturing base has found it difficult to move up the value chain with inward investors because the product design and product ownership has in most cases not been attracted to Scotland. Equally the research capability in universities and hospitals, has not been able to link into foreign manufacturers for the same reason. Without significant product design and ownership in Scotland, this will not change.
Success in improving living standards and the quality of employment will derive directly from increasing value added in the economy. This in turn can only be secured by achieving high productivity and international competitiveness. To capture this requires that Scotland converts its intellectual property into competitive products and sells these in the global market. The future development of manufacturing is central to this conversion process and to securing the economic rewards which result.
 
Recommendations
The five areas of focus have been selected to address these issues at three levels:

- concept of the specific area of focus;

- suggested actions for immediate implementation;

- longer term recommendations.

There is no hierarchy proposed in five areas of focus, however the first four have specific short-term recommendations. It was considered by the members of the group that those need urgent attention.
 
Competitiveness
Concept
Manufacturing and other tradable services must be competitive to succeed in the global market. This can only be achieved where there is a competitive infrastructure, on which a competitive culture can be built. Beyond this, it requires a view of the future and a clear strategy to manage the changes, which this will drive. The living standards and quality of employment in Scotland will only improve if international standards of competitiveness are achieved.
 
Immediate
  • Level playing field across UK for business rates and taxes.
  • Specific actions to achieve a competitive skill base:

- basic skills;

- IT literacy;

- European languages;

- lifestyle discipline.

  • Current skills focus is on education and social inclusion which are fully supported by the Group.
  • However the majority of the population are already in the workforce, and their skills must be competitive. Create a specific focus on competitive skills in the workforce:

- specific grants for upskilling;

- support for accreditation of prior learning.

  • The Scottish Parliament should review the plethora of organisations which build links between business and schools. From this review, it should decide which to sponsor and then measure the effectiveness of achieving outcomes.
  • Implement a programme to simplify and reduce regulation and constraints on growth.
  • Implement a National Benchmarking Programme:

- at a Scottish Level;

- at industry/public sector level;

- at company level.

  • Rebalance government assistance to provide additional incentives to those participating and demonstrating improvement.
  • Sponsor a best practice-sharing programme within and across sectors.
  • Create a competitive ethos based on success in schools, through academic achievement and sport.
  • Create a Parliamentary Committee on Competitiveness, with a remit to establish competitive targets across all aspects of the Parliament's work, and to track and measure the success in achieving these targets.
 
Longer Term Requirement
  • Create a multi-modal transport and access strategy extending for 25 years, to address:

- competitive parts and product cycle times from source to customer;

- global access to customers by air from Scotland, for marketing and delivery purposes;

- leading edge electronic access capability; and

- evaluate how to create a world class hub airport capability across Scotland, with road and rail linkage.

  • Create a national e-commerce strategy, which might consider:

- personal computer provision to all school children from 8 years;

- Scottish web site with directory of products and services;

- provide incentives and support to create web sites;

- encourage creation of virtual companies and structures which can access design centres and customers on a global basis;

develop a detailed national road map of the steps necessary to achieve a successful e-commerce platform. Assign responsibilities for achievement and measure success.

 
Attitude
Concept
The manufacturing contribution to wealth creation and value added is not understood. As a career, it is not fashionable and increasingly it is not attracting first class skills. Without a change in culture, manufacturing will continue to decline. A number of ideas are suggested.
 
Immediate
  • Abolish student fees for university courses in science and engineering. This could also apply to colleges and Modern Apprenticeships. Similar incentives could also be considered for European languages.
  • Put in place a programme to make manufacturing better understood in the civil service:

- cross-rotate civil servants into manufacturing on a secondment basis, as part of career development;

- involve manufacturing leaders with civil servants in advising Ministers and being part of UK and European policy negotiations.

  • Bias SHEFC funding to engineering and science.
  • Provide resources to schools and/or industry to improve mutual understanding, and to improve the image of manufacturing. These could include:

- secondment opportunities for career guidance teachers;

- programmes for managers from industry to spend time in classrooms;

- facilities in industrial companies to host/involve school children;

- encourage practice of open days for communities to visit manufacturing sites;

- encourage employee volunteering from manufacturing sites into local community.

 
Longer Term Requirement
  • Parliament to lead a national focus on the role and importance of:

- wealth creation;

- value added;

- manufacturing and tradable services.

  • The vital contribution of these factors to the living standards and quality of employment must be understood across Scotland.
  • Encourage media platform, showing short "exemplars" of manufacturing success. This should be built on existing Scottish Enterprise programme. A development of the documentary format developed by John Harvey Jones should also be encouraged to display manufacturing success in Scotland.
 
Risk
Concept
We have become risk averse with the result that business starts are disappointing and our ability to create global manufacturing companies has largely disappeared. Growth in the longer term will only come from investing and taking risk. An environment must be created where risk taking is encouraged.
 
Immediate
  • Tidy up legal anomalies such as the ability to provide security on floating assets.
  • Consider means to facilitate the ability to provide security on opportunity rather than assets. Schemes such as the "Small Firm Loan Guarantee Scheme" and "Export Credit Guarantee Scheme" might be considered as a framework for providing support.
  • Encourage entrepreneurs who have experienced genuine failure to get back into risk taking. The media "exemplars" suggestion above might be considered.
  • Provide support to new ventures in creating web sites and accessing world market.
 
Longer Term Requirement
  • Present approach takes inventions/research and rolls these forward into the market place. This has had limited success.
As an alternative a process should be created which works back from demand and opportunity, to fit Scottish creativity into what the customer wants. The commercialisation should be built around risk takers and those with business leadership.
The following process, which builds on the Scottish Enterprise cluster model, should be implemented:

- industry sectors should be organised to create intelligence on market trends and areas of opportunity and demand. This analysis should be made available as widely as possible;

- universities and hospitals should make available areas of research and invention, for which they have received government funding. A process of IPR protection will have to be devised, to avoid piracy, possibly through Scottish Enterprise;

- risk takers/business should have access to both to identify areas of opportunity where risk can be taken and ventures started, which will integrate and commercialise the research/invention;

- the Singapore Model and Michael Porter's Cluster Theory, which are relevant to their approach, should be evaluated.

  • Exploit the existing manufacturing base to move up the value chain and increase value added. This would include:

- help to inward investors to attract Development Missions;

- help to indigenous companies to manage change, and upgrading to remain competitive.

  • Incentives should be focused to support this risk:

- to the risk takers who are integrating and commercialising the creativity;

- to SHEFC/research hospitals, who should have opportunity funding to achieve a level of commercial rollout from their research funding, into successful manufacturing ventures;

- to the individuals who create the intellectual property, which is commercialised.

 
Incentives
Concept
The present bias of incentive programmes is toward employment. In the long run Scotland's success and standard of living will come from adding value and creating wealth. The present bias should be realigned.
 
Immediate
  • Research funding, through SHEFC and research hospitals, to be partly re-focused on practical applications. As noted above a target for commercial rollout into the market place should be given to each.
  • To provide incentives, a significant measure of the financial gain from commercial rollout in the market place should be retained by the individuals or department, which developed the IP.
  • Incentive funding should be rebalanced to achieve value added and value retention, rather than exclusively jobs. This should apply equally to indigenous as well as foreign investment. Incentives to indigenous companies should recognise "Greenfield" start up conditions, as apply to inward investors.
  • Inward investors should commit to a percentage value added.
  • A system of credits and incentives should be put in place for indigenous companies to encourage:

- business starts;

- management of change;

- business growth and upgrading to maintain competitiveness;

- design commercialisation and rollout;

- international development.

This could include a range of options, which may or may not be at the option of the Scottish Parliament. For instance:

- NHI holiday;

- local rates holiday;

- ability to trade tax losses for an initial period;

- Uniform Business Rates across the UK;

- specific grants.

  • Specific grants for personal finance, which is committed to risk ventures, possibly on a pound for pound basis, for:

- family finance;

- Business Angel finance.

 
Manufacturing Strategy
At the beginning of the century, Scotland led the world in manufacturing - this indigenous base has now largely eroded away, because:

- the industry did not manage change;

- investment in the future was not maintained;

- competitiveness was lost;

- global opportunity was lost.

In constructing a Manufacturing Strategy for the future, these mistakes must not be repeated.
Mid-century, Scotland became European leader in oil and electronics production, although these industries were largely foreign owned and in the case of electronics with low value added. These are now at risk as a result of:

- global competition and prices;

- focus on jobs rather than value added, for inward investment projects;

- inability to capitalise on the inward investors, by increasing value added and breaking-in Scottish intellectual property.

Again, in constructing a Manufacturing Strategy for the future, these lessons must be learned.
The framework should be defined on a sector basis, with the sectors covering existing and emerging industries.
 
Longer Term Requirement
  • Create a national framework, based on industry sectors, covering existing and emerging industries, to address the questions:

- what is the future of manufacturing?

- what valued added can be secured, by extending the value chain from design to customer support?

- what specific steps will be put in place to make it happen?

  • Scotland is rich in intellectual property. A national framework should be created to align the following wealth creating steps:

- practical research;

- product deployment;

- skill development;

- basic skills;

- focused incentives;

- Scottish brand image.

  • Scottish Parliament leadership in setting competitiveness targets and measurements.
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