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Tourism - Marketing

High Level Summary of Statistics Trend Last update: Sunday, March 23, 2008

Marketing

VisitScotland measures the effectiveness of its marketing campaigns.

In 2006:

  • the return on investment for marketing campaigns in the UK and Ireland was £39:£1; and
  • the return on investment for marketing campaigns in international markets was £25:£1.

Page updated: Sunday, March 23, 2008