Healthy Living Campaign Stats
The following data provides information on the use of the healthyliving phone line, website and requests from the public for healthyliving information packs since their introduction in January 2003.
The advice line is operated by NHS 24
The healthyliving website is controlled by NHS Health Scotland.
| | | 2003 | | | |
|---|
| Month | Visits to Website | Average Visit Time* | Calls to AdviceLine | Ask the Expert (Website ) | Pack Requests (Advice Line) | Pack Request (Website) |
| Jan | 39,775 | 10:27 | 11,273 | 323 | 7,841 | 7,604 |
| Feb | 32,854 | 09:24 | 3,979 | 217 | 2,974 | 4,105 |
| Mar | 31,389 | 08:17 | 3,225 | 170 | 1,896 | 2,116 |
| Apr | 18,698 | 06:19 | 395 | 65 | 216 | 530 |
| May | 17,857 | 07:10 | 245 | 31 | 135 | 459 |
| Jun | 14,532 | 06:54 | 375 | 25 | 72 | 457 |
| Jul | 14,411 | 07:02 | 1,027 | 47 | 322 | 810 |
| Aug | 12,483 | 09:02 | 1,840 | 43 | 770 | 691 |
| Sep | 19,620 | 07:19 | 1,321 | 60 | 826 | 1,179 |
| Oct | 20,931 | 07:06 | 930 | 83 | 808 | 2,019 |
| Nov | 18,389 | 06:52 | 660 | 60 | 602 | 1,234 |
| Dec | 12,323 | 06:39 | 319 | 9 | 393 | 708 |
2003 Total | 253,262 | - | 25,589 | 1,133 | 16,885 | 21,912 |
| | | 2004 | | | |
|---|
| Month | Visits to Website | Average Visit Time* | Calls to AdviceLine | Ask the Expert (Website ) | Pack Requests (Advice Line) | Pack Requests (Website) |
| Jan | 19,289 | 07:18 | 497 | 45 | 299 | 863 |
| Feb | 18,793 | 07:35 | 491 | 52 | 336 | 771 |
| Mar | 21,112 | 07:53 | 351 | 31 | 194 | 553 |
| Apr | 16,743 | 07:13 | 255 | 26 | 150 | 466 |
| May | 15,777 | 09:41 | 308 | 29 | 188 | 363 |
| Jun | 15,452 | 08:40 | 303 | 29 | 148 | 307 |
| Jul | 15,389 | 08:24 | 588 | 37 | 411 | 460 |
| Aug | 17,673 | 08:21 | 917 | 39 | 645 | 569 |
| Sep | 28,783 | 07:52 | 658 | 62 | 429 | 590 |
| Oct | 36,761 | 09:04 | 393 | 76 | 264 | 635 |
| Nov | 36,767 | 08:09 | 292 | 61 | 174 | 393 |
| Dec | 15,237 | 08:33 | 136 | 10 | 58 | 168 |
2004 Total | 257,776 | - | 5189 | 497 | 3296 | 6138 |
| | | 2005 | | | |
|---|
| Month | Visits to Website | Average Time* | Calls to Advice Line | Ask the Expert (Website) | Pack Requests (Advice Line) | Pack Request (Website) |
| Jan | 25,388 | 07:46 | 231 | 36 | 123 | 568 |
| Feb | 24,916 | 07:15 | 226 | 41 | 102 | 543 |
| Mar | 29,263 | 07:33 | 265 | 46 | 124 | 494 |
| Apr | 29,071 | 07:42 | 237 | 38 | 92 | 373 |
| May | 28,582 | 08:26 | 225 | 33 | 87 | 312 |
| Jun | 25,785 | 09:28 | 200 | 32 | 134 | 312 |
| Jul | 22,668 | 10:48 | 163 | 17 | 57 | 252 |
| Aug | 25,139 | 08:53 | 230 | 8 | 109 | 383 |
| Sep | 31,121 | 07:40 | 249 | 27 | 110 | 475 |
| Oct | 32,650 | 07:11 | 196 | 38 | 89 | 401 |
| Nov | 31,991 | 08:03 | 170 | 36 | 86 | 338 |
| Dec | 23,225 | 08:28 | 105 | 14 | 39 | 161 |
2005 Total | 329,799 | - | 2497 | 366 | 1152 | 4612 |
| | | 2006 | | | |
|---|
| Month | Visits to Website | Average Time* | Calls to Advice Line | Ask the Expert (Website) | Pack Requests (Helpline) | Pack Request (Website) |
| Jan | 46,278 | 08:02 | 221 | 54 | 127 | 717 |
| Feb | 29,505 | 07:51 | 212 | 52 | 99 | 470 |
| Mar | 41,996 | 08:48 | 183 | 42 | 103 | 477 |
| Apr | 29,818 | 08:10 | 138 | 25 | 69 | 288 |
| May | | | 152 | 28 | 47 | 315 |
| Jun | | | 112 | 26 | 46 | 248 |
| Jul | | | 73 | 16 | 37 | 378 |
| Aug | | | 131 | 28 | 47 | 278 |
| Sep | | | 132 | 27 | 58 | 409 |
| Oct | | | 159 | 25 | 71 | 411 |
| Nov | | | 168 | 37 | 71 | 281 |
| Dec | | | 53 | 24 | 11 | 140 |
2006 Total | 147,597 | - | 1734 | 384 | 786 | 4412 |
| | | 2007 | | | |
|---|
| Month | Visits to Website | Average Time* | Calls to Advice Line | Ask the Expert (Website) | Pack Requests (Helpline) | Pack Requests (Website) |
| Jan | | | 155 | 28 | 55 | 323 |
| Feb | | | 145 | 49 | 49 | 391 |
| Mar | | | 140 | 30 | 54 | 333 |
| Apr | | | 124 | 17 | 51 | 406 |
| May | | | 120 | 10 | 23 | 185 |
| Jun | | | 139 | 17 | 36 | 195 |
| Jul | | | 91 | 28 | 22 | 249 |
| Aug | | | 129 | 5 | 41 | 71 |
| Sep | | | | | | |
| Oct | | | | | | |
| Nov | | | | | | |
| Dec | | | | | | |
2007 Total | - | - | 1043 | 184 | 331 | 2153 |
* Average website visit times shown in mins:sec