The Executive launched an
Event
Strategywith the aim to become one of the world's foremost
event destinations.
EventScotland has been set up to present Scotland as a world
class host for international cultural and sporting
events.
It has helped bring
events like the MTV awards to Scotland.
The partnership approach used to bring the MTV awards
toScotlandwill be used in future by the Executive's events
body, EventScotland.
They will work with private companies, public
agencies, local authorities and contacts around the world
to make sure that when major events are being
planned,Scotlandis at the top of the list of venues.
Film
The Executive's film agency, Scottish Screen has been
working to promoteScotlandas the ideal location for production companies to
shoot their films. Spin-offs associated with
filming in
Scotlandinclude the use of local hotels, restaurants, shops,
and employment for local film crews
A
$32 millionHollywoodmovie, produced by George Clooney, is being shot
inScotlandin January 2004.