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Aberdeen Final Report

FINAL REPORT of Aberdeen City and Shire Cultural pathfinder

This model covers key information that you will need to clarify, set down, collect, record, measure, use and report when planning your project, and when delivering and evaluating it.

The information it contains should be included in Interim and final evaluation reports compiled for the Scottish Executive.

NAME OF PATHFINDER PROJECT

An Integrated Cultural approach to establishing and delivering Cultural entitlements in Aberdeen and Aberdeenshire - Cultural Pathfinder Project

Brief description

The project was designed to identify how the two Councils could work together and develop a joined up programme of creative community engagement activities to inform and deliver a set of common entitlements, based on a willingness to adopt a collaborative approach to cultural activity.

Overall aim

To pilot a creative engagement programme and develop an action plan of delivery to be embedded within community planning frameworks.

Specific aims (list 4-6)

· To carry out an audit to assess the effectiveness of current cultural activities being carried out in Aberdeen City and shire

· To carry out research into improving marketing and information services

· To develop an plan for the integration of cultural plans and strategies between the Cultural services of the two councils

· To deliver and review pilot projects targeting rural communities, socially challenged groups, community networks and the Scottish Adult learning partnership group of Older People (older people were well represented in other Pathfinder projects so work was not progressed with this group)

· To identify barriers to participation such as transport, access to venues and cost.

Resources (inputs)

· £53,000 from Scottish government, and £30,000 in kind from ACC and Aberdeenshire Councils

· £17,000 cash contribution from Aberdeenshire Council

· A project steering group (8 Aberdeen City Council officers, 5 Aberdeenshire Officers -in kind contribution)

· A team of cultural expert consultants (Genesis)

· Aberdeen City's Cultural forum

· Local voluntary arts groups and willing individuals

· Venues, from Aberdeen Performing Arts and Aberdeen City Council (in kind)

· Catering, transport and equipment hire in kind)

· Arts development project budget to the value of £12,000 (a sample DVD is enclosed; 'Young Muslim Aberdeen')

Activities/services (outputs)

· Audit and assessment of cultural provision in Aberdeen City and Shire

· A review of marketing relating to cultural provision

· Consultation with communities in City and Shire using open space sessions

· Community pilot projects led by artists

· Agreed action plan for integrating the two authorities' cultural plans and strategies, including local neighbourhood plans, through the Community Planning process.

Indicators for key performance aspects Activity (outputs proposed)

1. audit of current cultural provision

2. shared database

3. identify gaps in provision

4. an assessment of marketing and information systems and recommendations for improvement

Final outputs achieved

Consultants report with a range of recommendations/revised structures proposed. The audit has been achieved. Marketing and info systems have been reviewed and work is underway on a joint marketing campaign. Findings will be taken forward as part of the North East Audience Development Initiative. Feedback indicates the marketing review was mutually beneficial. Due to the Govt policy shift away from 'entitlements' the activity focus of the Pathfinder was re-aligned to concentrate on improving the strategic planning framework, informing in turn the development of future provision.

Creative outputs delivered -

· 2 commissioned films by Richard Simpson investigating support/infrastructure for visual artists and the cultural role of village halls (enclosed)

· Pippa Murphy cd , sound commission exploring the links between music and farming communities

· Fly Cup community consultation model devised by performance artist Carla Angus

Participation (outputs proposed)

1. 5 open space sessions to be carried out, with 120 participants

2. engagement of community members in the programme

3. Involvement of artists in the pilot programme

Final outputs achieved:

9 open space sessions were held with approximately 130 community members, artists and cultural professionals, the breadth of the City and Shire. The City Arts Development team co-ordinated a number of arts projects with community members during this period which contributed to the Pathfinder. Aberdeenshire's Arts Development Team commissioned 3 creative consultation projects involving 557 participants in rural communities.

Satisfaction (outcome)

1. community members will be satisfied with an agreed set of joint programmes

2. local arts practitioners will be satisfied with the project

3. funders and sponsors will be satisfied with the outcomes of their investments

Final outputs achieved:

As the new structures and processes are in the stages of being formally agreed and adopted by the relevant Council and community planning groups the feedback to participants will be undertaken in March 2009

Impact (outcome)

1. improvement in joint working, through joint officer planning, networking and joint projects

2. greater participation in community arts activity take up

3. greater awareness of the area's cultural venues

4. collaboration of voluntary arts with venues

5. new audiences

6. greater inclusion of Culture in strategic community planning process

Final outcomes achieved:

The pathfinder has, to an extent, achieved an improvement in joined up working. Greater inclusion of culture in strategic planning is evident (please see' progress' section for more information). It is not clear whether greater participation in community arts, collaboration between voluntary groups and venues, and new audiences have been achieved. Again, please see 'progress' section for further information.

Value for money (output and outcome)

1. projects and programmes taken forward more cost effectively

2. joint marketing initiatives have improved penetration rates

3. action plan established to identify new resources

Final outcomes achieved:

Value for money can only be tracked and measured when the new joint planning approach is in place.

Data collected:

Register of participants at each open space session: minutes of meetings and record of attendees: Key performance indicators collated for committee reporting purposes: 'catalogue' of customer comments on the cultural life of the North East for use in future consultations; database of regional arts organisations

Outcomes

· A good cross section of residents were involved in the consultation exercises

· An action plan with clear themes and timescales for joint projects was developed (see attached table)

· A more co-ordinated approach to joint working has emerged

· Greater inclusion of cultural priorities as part of the community planning process

· Cultural forum members sustained their commitment to the work

· The Pathfinder has informed the development of the draft Aberdeen City and Aberdeenshire Cultural Strategies

Progress information (how did it develop, compared with the original plan?)

The Pathfinder has achieved an improvement in the levels of City and Shire joint working around cultural provision, primarily by providing a Government endorsed opportunity to review approaches to historical provision and relationships. Networking and co-ordinated marketing approaches are achievements from the Pathfinder project, which, through the steering group, facilitated joint working. The marketing review has been carried out and provides recommendations for future joint activity. The majority of the Marketing recommendations will be addressed by the North East Audience Development Initiative, which has received £130,000 of Lottery support. At this stage it is unclear whether the Pathfinder has had an impact of increased joint planning and joint funding of projects. As the new structures and processes are formally agreed and adopted by the relevant Council and community planning groups, this can be formally evidenced. Greater inclusion of culture in the Community Planning process was identified as a performance indicator. The extent to which this has been achieved in Aberdeen City will form part of the review of challenge forums and the wider community planning process which is currently under way. Anecdotal discussion with stakeholders suggests that the pathfinder did facilitate improved engagement with community planning at a strategic level. Aberdeenshire Council's Community Planning Partnership Executive Board has scheduled a discussion regarding the proposed joint cultural planning structure for culture and its links to community planning in February 2009. The recent circulation of 'Culture delivers' will assist in embedding culture as a key tool in the community planning process. Elected Members in Aberdeen will contribute to the topic as part of the consultation being undertaken on the Cultural Strategy for Aberdeen City 2009 - 2014. This strategy utilises the same framework as the Aberdeenshire Cultural strategy 2009-12. The restructuring proposed by the new Chief Executive of Aberdeen City Council will also provide an opportunity to consider more closely aligning the structure of cultural services in Aberdeen with those of the Shire.

:Due to the revised focus on establishing structures and processes rather than direct delivery of projects/services, the Pathfinder had less impact in terms of increasing participation levels within sectors of the community.

However, there has been a perceived improved understanding of the value of community arts participation as a tool for community planning, and the potential role of artists within the process, Evidencing improved and greater collaboration between venues and the voluntary sector, and new audiences are not short term and will become clearer with the work being undertaken as part of the Audience Development/Arts Marketing Agency work for the Area, funded through the successful application to the SAC for £130,000.

The establishment of a shared City/Shire Cultural Planning Forum

Both local authorities are progressing through the appropriate committee processes to obtain the agreement of both Councils to establish a joint City/Shire Cultural Planning forum. The remit of the forum will be

· To have an overview of the work of both local Authorities and partner organisations working in the Cultural sector

· To agree a shared set of strategic and operational priorities for action

· To maximise the sharing of existing resources

· To lobby for new resources from funders to support the action plan

· To work with officers to ensure the management and delivery of the action plan effectively and to best value

· To commission a comprehensive evidence base for the impact of the arts, culture and heritage in the North East, and it's impact on the Economy, regeneration, Tourism, health, employment and the quality of life in the North East of Scotland.

Discussion is underway regarding the membership of the Forum and the role of Elected Members

Main learning points

· Develop a more active, artist-led model for consulting

· Need to address lack of baseline data across both authorities

· Don't assume the general public will be queuing to debate 'Cultural entitlements with you: use the meetings to focus around specific issues that capture local interest: provide feedback and evidence action

· Find a key cultural partner to host the event and allow time for networking

· Consider options and subsidy for those who find it difficult to engage with or travel to events

· Incentives - make it worthwhile for attending

· Baseline participation, particularly in the voluntary sector, is hard to collect, and may not necessarily be the most relevant in this context

· Working between two local authorities tends to create greater bureaucracy and can mean it takes considerably longer to agree decisions and make progress

· Better use should be made of Officers expertise in order to reach 'hard to reach' groups

· Political and wider budgetary issues affected the timescale for Aberdeen City Council - this could not have been anticipated but a longer timescale could be factored into future similar projects

· Get an Elected member as a 'Champion'.

Page updated: Monday, June 29, 2009