Action 33
"VisitScotland and the Enterprise Networks will work
with the farming and landowning organisations, as well as
other partners, to develop a Scotland wide walking tourism
strategy. This will identify opportunities for the farming
sector to benefit from visitors who come to Scotland for
walking."
Progress
This action is now being taken forward primarily by
VisitScotland and they have several walking promotions
underway.
The main campaign, Walking Wild, is promoted by means of
a brochure and a website, both of which detail Walking
Festivals throughout Scotland. The promotion of walking
holidays is reflected in all the VisitScotland campaigns
for Scotland, both in the United Kingdom and
internationally.
VisitScotland have also developed a brand plan for
walking, along with a product development plan, which
mirrors the needs and expectations of its consumers. This
will involve working closely with relevant partners in
developing the walking tourism product, including Scottish
Natural Heritage, National Parks, private companies,
councils, Paths for all Partnerships, Local Enterprise
Companies and Area Tourist Boards.
For further information on walking tourism please go to
the Walking Wild website.
Links
http://www.visitscotland.com/
http://www.walkingwild.com/
Action 33 complete
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