ANNEX B
READY FOR WINTER CAMPAIGN
The Scottish Government will launch a winter preparedness awareness campaign on 24 October 2011. It was a stated commitment in the SNP manifesto, in answer to the call to action made by the British Red Cross to all political parties in early 2011, to hold a national resilience week in Scotland.
The objectives of 'Ready for Winter?' are:
- To raise awareness of winter risks and their consequences.
- To highlight the simple steps people can take to reduce/manage those risks - at home, in the car and in their communities.
- To highlight the information/resources/support available and the activity already underway across a number of sectors.
A national announcement to launch the campaign will be followed by a range of campaign activity, including a national information road show, national and regional media coverage, social media activity, information for schools, and radio infomercials. The Scottish Government's emergency preparedness web portal, www.ReadyScotland.org, will be re-launched to provide additional information and guidance to help the public protect themselves, their families, businesses and homes, from a range of risks, including severe weather.
The Scottish Government is working with the British Red Cross and a wide range of other partners in the public, voluntary and private sectors to deliver this first national resilience event.