The Economic Impact of Wildlife Tourism in Scotland

DescriptionResearch providing a current assessment of the economic impact of wildlife tourism in Scotland and an insight into the key trends affecting Scotland's wildlife tourism industry.
ISBN978 0755992980
Official Print Publication DateJune 2010
Website Publication DateJune 16, 2010

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International Centre for Tourism and Hospitality Research
Bournemouth University

ISBN 978 0 7559 9298 0 (Web only publication)

This document is also available in pdf format (900k)
This report is accompanied by a Research Findings

CONTENTS

1 EXECUTIVE SUMMARY

2 INTRODUCTION
Acknowledgements

3 METHODOLOGY
1: Quantitative Survey of Domestic Tourists
2: Quantitative On-Site Survey
3: Qualitative Research with Operators
4: Qualitative Research with Wildlife Tourists
5: Qualitative Research with Potential Wildlife Tourists
6: Business Survey
Methods of Analysis
Economic Impact
Market Trends
SWOT Analysis
Measuring Economic Impact

4 REVIEW OF LITERATURE

5 ECONOMIC IMPACT ASSESSMENT
Measuring Tourism Demand for Wildlife
Market Size
The Wildlife Tourist Season
Profile of Domestic Wildlife Tourists
Size of Submarkets
Supply Considerations
Types of Wildlife Tourism Organisation
Employment in Wildlife Tourism Organisations
The Economic Contribution of Wildlife Tourism to Scotland's Economy
Economic Impact

6 MARKET TRENDS

7 SWOT ANALYSIS - BUSINESS AND VISITOR PERCEPTIONS
Strengths of the Wildlife Tourism Sector in Scotland
Weaknesses of the Wildlife Tourism Sector in Scotland
Opportunities of the Wildlife Tourism Sector in Scotland
Threats to the Wildlife Tourism Sector in Scotland
Recommendations and Themes for Further Consideration

8 SUMMARY OF FINDINGS

9 REFERENCES

ANNEX 1 - DETAILS OF QUANTITATIVE SURVEYS

ANNEX 2 - SUMMARIES OF QUALITATIVE RESEARCH

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.