The Scottish Government

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ISBN 978 0 7559 9031 3 (Web only publication)

This document is also available in pdf format (164k)

Contents

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1. Where are we now?

A review of Scotland's current reputation as:

• a food & drink producer (in Scotland, UK and international markets)
• a food & drink provider ( i.e. catering/eating out in Scotland for locals and for visitors plus visitor attractions, events and food retail for tourists)
• a food & drink consumer ( i.e. the general perception of our diet in Scotland, UK and the rest of the world)

2. Where do we want to go?

Ambitions for the next 8 years to 2017 (in line with Scotland Food and Drink goals) for each element of reputation.

3. How do we want to get there?

Recommendations for action

4. How do we measure progress?

Proposals for quantifying success and learning for mistakes

5. Summary of Recommendations

References

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