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Annex 10: Spontaneous and prompted recall of seeing/hearing advertising on stigma and discrimination towards people with mental health problems in the previous 12 months
Table A10.1 Spontaneous recall of seeing/hearing advertising on stigma and discrimination towards people with mental health problems in past 12 months
Source:
Mcarthuresearch (Nov 2003b)
| Omnibus CATI Survey % |
|---|
Dec 02 | Mar 03 | Sept 03 | Nov 03 |
|---|
Base | (1001) | (1015) | (1001) | (1002) |
|---|
Yes, definitely | 20 | 34 | 21 | 28 |
|---|
Yes, think so | 9 | 11 | 8 | 13 |
|---|
No | 70 | 55 | 71 | 58 |
|---|
Unsure | 1 | 0 | 0 | 1 |
|---|
Table A10.2 Prompted recall of seeing / hearing advertising on stigma and discrimination towards people with mental health problems in past 12 months
Sources:
Mcarthuresearch (January 2003a)
Mcarthuresearch (November 2003b)
| Omnibus CATI Survey |
|---|
Dec 02 | Mar 03 | Sept 03** | Nov 03 |
|---|
Base* | (709) | (566) | | (593) |
|---|
Yes, definitely | 16 | 26 | | 20 |
|---|
Yes, think so | 8 | 6 | | 9 |
|---|
No | 75 | 66 | | 70 |
|---|
Unsure | 1 | 2 | - | 1 |
|---|
* Prompted question not asked of those spontaneously aware
**Prompted question not asked in Sept 03
The data from both sources suggests that the general population campaigns were 'reaching' a significant proportion of the population, but does nonetheless also indicate scope for targeting those parts of the population where 'see me' is still unfamiliar, particularly among those not already sensitised in some way to the issues.
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