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Evaluation of 'see me' - the National Scottish Campaign Against the Stigma and Discrimination Associated with Mental Ill-Health

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Annex 5: Local anti-stigma activities involving 'see me'

Key to abbreviations:

AYR

Ayrshire

FOR

Forth Valley

LA

Local Authority

STA

State Hospital

BME

Black and minority ethnic communities

GRA

Grampian

LOT

Lothian

T

Tayside

C

Carers

GP

General Population

ORK

Orkney

U

Users

C&YP

Children and young people

HB

Health Board

SHE

Shetland

WI

Western Isles

CL

Choose Life

HIG

Highland

SM

See Me

WP

Workplace

DUM

Dumfries & Galloway

L

Local area

SRN

Scottish Recovery Network

Activity

Health Board

Year

Target group

Funding

Partners

'See me's role

Who initiated

User & Carers

Evaluated

Outcome

Piloting young people's & workplace materials

ORK

2005

C&YP

SM

Ran piloting

SM

U, C

Don't know

Local seminar as part of IIHML

HIG

2006

C&YP

HB

CL, HUG, Education, NHS Grampian

Presentation on remote and rural work of SM

SM

U

No

Extensive coverage about 'see me' & local services

Football Cards with Inverness Caledonian Thistle in Mental Health Week

HIG

2005

GP

SM, CL

HB, CL, Breathing Space, Samaritans

Provision of materials

L

U, C

No

Local and national interest. Helping agencies saw 60% increase in use in the 6 months after launch.

Stigma plays

HIG

2003-2006

C&YP

SM, LA, HB, CL, Lottery

LA, National Programme, HB, CL

Guidance, support & direction via HUG

SM

U, C

Yes

Improvement in young peoples' attitudes to those with mental illness.

Grampian Anti Stigma Group

GRA

2000-

GP

HB, SM

SRN, CL, Breathing Space, local agencies

Input to meetings, funding, materials, advice

L

U, C

Focus groups

WI

2002

GP, C&YP

SM

NHS, college, user group

Facilitated discussion

SM

U, C

Yes

Fed into national campaign & local agenda

Distributing SM materials

WI

2003-

GP

SM

Statutory agencies, SHAW

Provision of materials

L

No

Getting SM literature into public places

SM materials & t-shirts at South Uist Agricultural Show

WI

2006

GP

SM

CHP, health promotion

Provision of materials & t-shirts

L

Visited by several hundred people, many took away & wore T shirts, became a talking point.

Local SM visits

SHE

2005

LA

L

C

Don't know

Publicity campaign in Health Board

SHE

2006

Provision of materials

SM

C

No

Mind your Head fun run

SHE

2006

GP

Health promotion

300 community members took part. Raised profile of mental health issues.

Public awareness campaign & anti-stigma Pledge signing

FOR

2006

GP

HB

SM, HB, LA

Produced cards for anti-stigma Pledge signing

L

U, C

No

Gathered cards. Used comments to inform future direction.

Newton Stewart Football Club - 'see me' strips

DUM

2005-2006

C&YP

SM

Provided strips for all team members

L

Don't know

Increased awareness of SM campaign

Survey of attitudes in schools

DUM

2006-2007

C&YP

SM, HB

Schools, NHS, Heads UP

Supply & analysis of survey (pre & post), T-shirts, campaign materials & prizes

L

No

Will be evaluated on completion. Expected outcomes - increase awareness, knowledge and understanding of mental health issues. Reduced stigma.

Peer support programme in Stranraer Academy

DUM

2003-2006

C&YP, socio-econom dep areas

Better Neighbourhood Services Fund, NSF Scotland

NSF, HB, SM, Better Neighbourhood Services Fund, LA, schools

Provision of materials

L

Yes

Altered the behaviour and attitudes of young people towards mental health.

Anti-stigma football match with St Johnstone FC

TAY

2006

GP

PLUS

LA, hospital

SM had arranged to be present for signing, but were unable to attend.

L

U

Users enjoyed playing with local football team. Promoted service user involvement and anti-stigma. Raised PR for PLUS. General public talking more openly about mental health.

Local campaign / advertising on buses

LOT

2003

GP

HB, SM

HB, SM

Negotiated advertising space. More emphasis on Lothian for national campaign. Evaluation.

SM

Yes

Developed relationship with SM. Few calls about materials on resources library number advertised on the buses

Anti-stigma volleyball team

TAY

2005

GP

SM, PLUS

Arranged photoshoot. Provided strips.

L

U

Getting mental health into mainstream. Changing attitudes in an area where mental health rarely discussed. Individuals in the team who suffer mental illness offered the chance to belong to something outwith mental health circle.

Anti-stigma message on West Lothian Council & NHS payslips

LOT

2005

LA & NHS staff

LA, HB

LA, HB

Had input on message on pay slip

L

Yes

Supporting BME communities to address stigma

GLA

2005-

BME popn, faith leaders,

SM, LA, HB

NRCMEH, SM, GAMH, MHF, NHS inequalities, Chinese Community Development Partnership, Chinese Healthy Living Centre, CHP, Youth Services,

Steering and supporting the initiative. Assisting with developing the strategic plan, in research activity, finance, research & communication skills training to local BME organisations. Dissemination activities.

SM

U

Yes

Several research reports will be published. Development of large scale intervention programme with 12+ partners to support BME community organisations & address stigma through: large scale community workshops, strengthening BME representation in service user movement, health & social care staff awareness of stigma, work with faith leaders, early intervention in school and youth sector, exploring stigma through the arts and ICT etc.

Tackling stigma amongst young people

GLA

2005-

C&YP

SM, LA, HB

SM, Education Improvement services, CAMHS, Glasgow Council Youth Services Childline, MHF, Create Consultancy Positive Mental Attitudes, STEPS, SRN, Scottish anti-bullying network, etc.

Strategic support and advice. Jointly developed resources such as the schools mental health curriculum pack, peer support pack, interactive DVD. Jointly devised an approach to influencing schools and other practitioners.

SM

U

Yes

Projects are being rolled out across secondary schools and an evaluation framework is being finalised in terms of output/impact for young people and practitioners

Workplace anti-stigma programme

GLA

2004-

WP, BME

SM, LA, HB, corporate

Positive Mental Attitudes, SAMH, GAMH, STEPS, SHAW/ Healthy Working Lives, HB, 6 universities, various NHS mental health teams, companies, economic & regeneration agencies

Strategic support to tie regional work in with national priority areas. Provision of materials to support face to face learning approaches taken within project.

SM

U

Yes

Paper on impact produced. The learning workshops with narrative components has been made available nationally and mainstreamed in to local provision They have been adapted for key settings such as NHS and universities.

Two leaflets produced on mental health in the workplace.

AYR

2004

WP

HB

SM, HB, SHAW

Providing factual information and resource logos.

SM

?

Don't know

Healthy Working Lives Officers use this leaflet a lot when working with workplaces throughout Ayrshire & Arran

Promotional work

AYR

2005

GP

SM

HB, SM, local anti-stigma group & vol orgs.

Provided advertising, concentrated in the 3 Towns Area of North Ayrshire Provided radio ads for 3 TFM local radio project.

SM

U, C

Yes

The 3 TFM pilot project was successfully evaluated and repeated the following year (2006).

'see me' radio ads used on 3T FM radio project

AYR

2006

GP

HB

Vol & statutory agencies

Provided radio ads specific to 'see me' and resources.

L

U, C

Yes

Evaluation shows this is a successful way of communicating positive health messages to the general population.

Informing patients about "Stigma Stop Watch" campaign

STA

2005?

Patients

SM

State Hospital, PAS

Inform patients about the Stigma Stop Watch campaign, and 'see me''s role in general.

L

U

Patients at the State Hospital seem to have a good awareness of 'see me' and their work.

Interventions (specifically Linda Dunion) in the press regarding secure hospitals

STA

On going

GP

SM

Writing responses to Scottish media coverage re: secure hospitals and those who stay there.

SM

?

?

Has offered a right to reply for those in the State Hospital. Hope messages will filter through to the public awareness to address the ignorance and misconceptions that exist around the hospital.

Advice, information and guidance regarding individual patient issues with the press

STA

2007

Patients

SM

Advice through hospital staff on the risks for patients of contacting a newspaper editor directly. Provision of press cuttings for PAS to support complaint to the Press Complaints Commission and advice on how to frame complaint.

L

U

?

Still in the process of the complaint but the patient feels reassured by the interest and support of the high profile organisation.

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Page updated: Monday, February 2, 2009