| To examine how the campaign was established, funding allocated, infrastructure developed and activities decided upon, and the factors affecting on-going development | To assess the effectiveness to date of the various strands of the public campaign in terms of reaching the target audience, raising awareness and changing attitudes | To assess whether and how the practice of media professionals has changed in relation to reporting of mental health issues | To explore the experiences of the 'see me…' media volunteers | To identify and consider the ways in which anti-stigma and discrimination work could be taken forward in Scotland |
Activities | Tracking decision-making processes through interviews with key national stakeholders in the Scottish Executive and examination of files and evidence; Mapping local area anti-stigma activity; Examining how, whether 'see me….' activities have been co-ordinated with the work of other national delivery agencies | Examining survey research and evaluation data; Examining messages coming from monitoring and evaluation at local levels where available Identifying gaps and collecting data to fill gaps | Gather views of media professionals on perceptions of whether and how 'see me…' activities have encouraged balanced, accurate and fair media portrayals of media reporting | Explore the extent to which media volunteers feel able to make an impact, the barriers and facilitators | Contacts with key stakeholder including Scottish Executive, 'see me….' management group service professional bodies, service user and carer organisations, disability rights organisations |
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