| Description | An evaluation of the operation of "See Me" the national campaign against stigma and discrimination associated with mental ill health, conducted by a consortium led by the Scottish Development Centre for Mental Health |
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| ISBN | 9780755973682 (Web Only) |
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| Official Print Publication Date | January 2009 |
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| Website Publication Date | January 19, 2009 |
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Fiona Myers, Amy Woodhouse, Indiya Whitehead, Allyson McCollam, Laura McBryde, SDC
Vanessa Pinfold, Rethink
Graham Thornicroft, Institute of Psychiatry, King's College London
Rona McBrierty, Laurence Wilson, Independent Advisors
ISBN 978 0 7559 7368 2 (Web only publication)
This document is also available in pdf format (1.3mb)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE INTRODUCTION
CHAPTER TWO AIMS AND OBJECTIVES OF THE EVALUATION
CHAPTER THREE METHODOLOGY
CHAPTER FOUR THE BACKGROUND AND STRATEGIC DEVELOPMENT OF 'see me'
CHAPTER FIVE OPERATIONAL DEVELOPMENT OF 'see me'
CHAPTER SIX THE CAMPAIGN IN PRACTICE
CHAPTER SEVEN WORKING WITH OTHER STAKEHOLDERS
CHAPTER EIGHT WORKING WITH THE MEDIA
CHAPTER NINE THE EXPERIENCES AND VIEWS OF USERS AND CARERS
CHAPTER TEN ASSESSING EFFECTIVENESS
CHAPTER ELEVEN VIEWS ON THE FUTURE DIRECTION FOR WORK IN SCOTLAND TO ADDRESS THE STIGMA AND DISCRIMINATION EXPERIENCED BY PEOPLE WITH MENTAL HEALTH PROBLEMS
CHAPTER TWELVE CONCLUSIONS
CHAPTER THIRTEEN RECOMMENDATIONS FOR THE FUTURE DEVELOPMENT OF ACTIONS TO ADDRESS THE STIGMA AND DISCRIMINATION EXPERIENCED BY PEOPLE WITH MENTAL HEALTH PROBLEMS
References
Annex 1: Scotland's National Programme for Improving Mental Health and Well-being: Aims and Priority Areas 2003 - 2006
Annex 2: Summary of research activities set out in the Scottish Executive research specification to meet each of the five objectives
Annex 3: Summary of methods used and the range of participants involved at each phase
Annex 4: The employment and the workplace publicity campaign strand images and materials
Annex 5: Local anti-stigma activities involving 'see me'
Annex 6: Comparison of attitudes to mental health problems in Scotland 2002 -2006
Annex 7: Campaign effectiveness surveys commissioned by 'see me'
Annex 8: 'see me' commissioned surveys of attitudes over time
Annex 9: Awareness of mental health campaigns, initiatives and promotional activity
Annex 10: Spontaneous and prompted recall of seeing/hearing advertising on stigma and discrimination towards people with mental health problems in the previous 12 months
Annex 11: Results from the young people's campaign strand tracking surveys
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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