The Scottish Government

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ODS Consulting
Katy MacMillan and Emma Hewitt

ISBN 978 0 7559 7346 0 (Web only publication)

This document is also available in pdf format (476k)

CONTENTS

EXECUTIVE SUMMARY

ACKNOWLEDGEMENTS

1. INTRODUCTION
About this Report
Research Context
Research Aims and Objectives

2. METHODOLOGY
Introduction
Rationale for Using Focus Groups
Group Characteristics
Recruiting Participants
Organising the Focus Groups
Final Participant Numbers and Mix
Focus Group Format
Analysing the Focus Group Findings
Notes on the Findings

3. ATTITUDES AND EXPERIENCES
Introduction
General Views on Road Safety
What Makes a Good Driver?
What Makes a Good Passenger?
Drinking Alcohol, Taking Drugs and Driving
Seatbelt Wearing
Speeding
Mobile Phones and Driving
Tiredness
Urban and Rural Roads
Insurance and Driving Licences
Summary

4. INFLUENCES ON BEHAVIOUR
Introduction
Influence of Alcohol and Drugs on Driving Behaviour
Deterrents for Drink and Drug Driving
Other Factors that Influence Behaviour
Improving Driver Behaviour Through Peer Pressure
Common Themes in Peer Influence
Summary

5. RIGHTS AND RESPONSIBILITIES
Introduction
Restrictions or Interventions for Younger Drivers
General Policing and the Law
Parental and Passenger Responsibility
Government Responsibilities
Other Key Issues
Summary

6. CONCLUSIONS
Key Findings
Emerging Themes

Appendix 1: Screener Survey

Appendix 2: Focus Group Discussion Guide

Appendix 3: References

LIST OF TABLES
Table 1.1: Car drivers involved in accidents, 2002 - 2006, Average
Table 2.1: Focus group matrix
Table 2.2: Participant profile
Table 3.1: Thoughts, images and associations with road safety
Table 3.2: What makes a good driver?
Table 3.3: What makes a good passenger?
Table 4.1: What influences behaviour?

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

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