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9. EXIT STRATEGY
9.1 It is important that the communications effort continues right up until the end of any outbreak, when restrictions have been lifted and there is a full return to normal conditions.
9.2 As the incident response winds down so will the resource that supported it, however it will be necessary to maintain a skeleton staff which continues to engage with stakeholder groups and the wider public until all the loose ends that have arisen as a result of the disease control response have been resolved. Communications should be tailored to relevant groups utlising channels such as:
- editorial space in trade papers e.g. SAC articles;
- Scottish Government website;
- Stakeholder group meetings.
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