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Scotland's Exotic Animal Disease Communications Strategy

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APPENDIX D - COMMUNICATIONS COORDINATOR: JOB DESCRIPTIONS

This appendix contains job descriptions for the posts created specifically in the communications strategy context; other roles' job descriptions are covered in detail in the Contingency Plan.

The Communications Co-ordinator's role is vital to the smooth running of the disease response: to ensure information is targeted at and available to all those who need it. This role calls for someone in a fairly senior position, who will be the central contact during the outbreak, and needs to be copied into every significant piece of communication being circulated. This person will be a core member of the Disease Strategy Unit.

S/he will:

  • take an overview of communications requirements and implementation;
  • coordinate all communications, evaluating and disseminating information to those who need it both internally and externally;
  • liaise with the Disease Strategy Unit to ensure the latest policy developments are accurately disseminated to the appropriate groups in a timely fashion;
  • liaise with disease control stakeholders and LDCC(s);
  • liaise with the Local Communications Coordinator and MDRT to ensure local level communications are coordinated and local media accurately briefed;
  • ensure the MDRT, helpline and website team all receive the necessary information and updates for further dissemination;
  • monitor and review media reports;
  • given the importance of communications to the overall response strategy in any outbreak, the Communications Coordinator should have direct input to the DSG.

There will be an Assistant Communications Coordinator who will provide infrastructural support to the Comms Coordinator and act as a central, stationary contact.

S/he will:

  • keep a log of all important pieces of information circulated;
  • keep an events log with key action points from meetings, except meetings of the DSG;
  • be responsible for actual dissemination of information approved by the Co-ordinator;
  • answer phone calls/e-mails;
  • have ownership of the distribution and contact lists.

THE COMMUNICATIONS COORDINATOR

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Page updated: Wednesday, December 10, 2008