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APPENDIX A: ACTION CHECKLIST
Initial actions - suspect stage
Head of Disease Strategy Unit
- Brief Ministers.
- Brief MSPs/ MPs with a constituency interest.
- Inform key internal contacts, including the CCU duty officer.
- Consider requirement for initial News Release and agree with Head of Communications Rural Affairs and Environment.
- Convene DSG/ put on stand-by.
- Take overview of communications requirements and implementation.
- Consider initial contact with operational partners and disease control stakeholders, and liaise as appropriate.
- Develop the Key Brief document.
- Confirm that darksite is ready for activation
- Establish contact with any LDCC via ROD.
Head of Communications Rural Affairs and the Environment
- Agree with Head of Disease Strategy Unit the likely levels of dedicated, full-time support from the MDRT and put on standby.
- Consideration will be given to a Communications Officer being assigned to the Disease Strategy Unit and a Local Communications Officer assigned to any LDCC(s).
Initial actions - on confirmation
Head of Disease Strategy Unit
- Brief Ministers.
- Brief MSPs/ MPs with constituency interest.
- Inform key internal contacts, including the CCU duty officer..
- Convene DSG ensuring LDCC representation.
- Agree News Release with MDRT and pass to disease control stakeholders and other UK Administrations.
- Appoint a Communications Coordinator.
Communications Co-ordinator
- Oversee the activation of the Scottish Government darksite.
- Brief relevant information cells (access, economic impact, helpline and website managers).
- Publicise website address, other official websites, and helpline numbers via News Release.
- Establish the DAB.
- Gain awareness of stakeholder organisations communications activities.
- Liaise with ROD(s) at LDCC(s).
- Monitor/review overall communications and respond as appropriate.
Head of Communications Rural Affairs and Environment
- Activate MDRT.
- Consider Ministerial Press Conference.
- Respond to media questions.
- Liaise with other UK Administrations' Press Offices.
- Decide if the MDRT requires expert support present in responding to media questions, and arrange as and when required.
- Coordinate specialist media briefings and in liaison with the Communications Coordinator decide timing, participants and key messages.
- Advise and brief participants for media briefings/interviews.
- Anticipate requests for photography/filming and requirements/requests for media visits and plan.
- Monitor/review media reports and advise DSG on handling strategy.
Local Communications Officer
- Arrange media briefings (with attendance from key officials and relevant local stakeholders when appropriate.)
- Handle bids for interviews with the ROD and DVM
- Handle visits from MSPs/media.
- Close co-ordination with operational partners and local level stakeholders and their press offices.
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