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ANNEX 3 STAKEHOLDER SURVEY TOPIC GUIDE
Introduction
The stakeholder survey consisted of a combination of face-to-face, telephone and email semi-structured interviews. They were conducted on an individual basis with key internal and external stakeholders to gather views on ASH Scotland's performance, in relation to the Tobacco Control Plan and in respect of ASH Scotland's own plans and strategy; also covering organisational culture, communications, internal monitoring and evaluation, value for money issues and financial procedures, as appropriate.
There was an opportunity for stakeholders to volunteer general perceptions about ASH Scotland and its role in relation to national tobacco control policy, according to their individual perspective.
Each topic area was not necessarily covered with every stakeholder, in recognition of different roles and expertise.
Topic areas
General questions
Name, job title, length and nature of relationship with ASH Scotland etc
Performance
Strategic priorities, strengths and weaknesses, impact
Governance and risk management
Clarity re functions, capacity of Board, risk management
Internal management
Business planning, HR, performance management
Communications
Range, quality and tailoring of communications methods to audiences
External perceptions of ASH Scotland
Perceptions including re relationship with Scottish Government
The future
Priorities and challenges
VFM and financial procedures
Specialist section
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