| Description | Post Evaluation of flu campaign |
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| ISBN | (Web Only) |
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| Official Print Publication Date | July 2008 |
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| Website Publication Date | July 18, 2008 |
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TNS System Three
ISBN 978 0 7559 1776 1 (Web only publication)
This document is also available in pdf format (268k)
Contents
EXECUTIVE SUMMARY
CHAPTER ONE BACKGROUND, METHOD AND OBJECTIVES
CHAPTER TWO MAIN FINDINGS
Health issues of sample
Advertising awareness
Spontaneous awareness
Sources of advertising
Content recalled
Main message recalled from non- TV advertising
Prompted awareness
Where poster advertising seen
Attitudes to advertising
Communication received from GP
Flu jabs in 2007
Prompting to get the flu jab
Visiting the Scottish Government flu website
CHAPTER THREE CONCLUSIONS
APPENDIX 1 CAMPAIGN MATERIALS
APPENDIX 2 QUESTIONNAIRE
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