Public Attitudes to Broadcasting in Scotland

DescriptionTo assist the Scottish Broadcasting Commission in their investigations of the role for broadcasting in Scotland's cultural life and broadcast journalism in Scotland, TNS System Three was commissioned to conduct research amongst a representative sample of the adult Scottish population. The main objectives of the research were to investigate perceptions of and satisfaction with the way Scotland is currently covered by broadcasters and to examine behaviours and expectations.
ISBN978 075597094 0
Official Print Publication DateMay 2008
Website Publication DateMay 09, 2008

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TNS System Three 174936
ISBN 978 0 7559 7094 0 (Web only publication)
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CONTENTS

EXECUTIVE SUMMARY

CHAPTER ONE: BACKGROUND, METHOD AND OBJECTIVES

CHAPTER TWO: MAIN FINDINGS
Importance of, and satisfaction, with coverage of Scotland by broadcasters
Perceptions of the amount of Scottish coverage in TV programmes
Satisfaction with the way in which Scotland is portrayed in the news
Clarity of Scottish news reporting
Interest in local Scottish news on television
Choice of channels for watching news on television
Interest in a new Scottish news programme
Interest in debate and discussion of topical Scottish issues (in addition to news reporting)
Interest in new Scottish television channel
Communication platforms used to obtain news
Opinion towards live football coverage:

CHAPTER THREE: CONCLUSIONS

APPENDIX 1: QUESTIONNAIRE

APPENDIX 2: GLOSSARY OF TERMS

APPENDIX 3: LIST OF SAMPLING POINTS IN EACH REGION

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Monday, May 12, 2008