The Scottish Government is committed to enabling businesses and people to increase their wealth and more people to share fairly in that wealth.
Over the next few pages you will see examples of how we can use the Games to contribute towards achieving this objective and related National Outcomes.
WHAT COULD WE DO? | HOW COULD WE DO IT? | WHAT COULD BE THE RESULT? |
Increase the capacity of businesses and social enterprises in Scotland to tender for public sector contracts | Working within European laws, use the Games and Games-related procurement as a focus for building on existing work to encourage more small and medium sized businesses to bid for public sector contracts. | More people benefiting more fairly from economic growth, contributing to solidarity in economic growth. |
| Work with the Games Organising Company, Scottish Enterprise / HIE to ensure that Scottish businesses are aware of all opportunities as they arise and encourage a range of supplier development activities and meet the buyer events. | |
| Use Scottish procurement guidelines to make it easier for Scottish businesses to become suppliers to public sector organisations, with a particular focus on the food and drink, tourism, leisure and construction industries. | |
Improve Scotland and Scottish businesses' ability to compete in the global major events market | Work with Scottish Enterprise and HIE to help Scottish businesses understand the demands of the major events market. | More Scottish businesses are able to bid for and win contracts with other major events. |
| As part of the Scottish Government's major events strategy, work with Event Scotland to make relevant links to the Ryder Cup in 2014. We will also work to secure other sporting and cultural events in the run-up to and on the back of the Games, and build Scotland's reputation as a major events destination. | Scotland is better placed to bid successfully for and secure legacy benefits from other events. |
| Work with the Games Organising Company to encourage visiting teams to use various Scottish bases, including rural bases, as pre-Games training venues. | Scotland's sports facilities are showcased internationally and the economic benefits of the Games are spread throughout the country. |
Use the Games to showcase Scottish products and services | Explore the possibilities of working within European laws and Scottish procurement guidelines to ensure that as many Scottish products and services are used in the Games as possible, for example, Scottish fresh food for spectators. | Scottish goods and produce are recognised as being of high quality.
Reduce the emissions associated with the movement of goods, contributing towards our proposed Climate Change Bill emissions targets. |
| Work with the Games Organising Company to explore the possibility of developing a scheme which will allow Scottish businesses who supply goods and services to the Games to a high standard to advertise this fact, without breaching brand protection rules. | |
| Use the Glasgow 2014 Commonwealth Games to showcase our festivals, artists and creative industries, such as computer games and music. | Give creative industries a platform for promotion and awareness of Scotland's cultural excellence. |
Position Scotland as an attractive place to visit | Work with Skills Development Scotland to promote tourism and hospitality as positive career choices. | The welcome which visitors to Scotland experience improves because of better trained people. |
| Use the Games as a focus for increasing tourism capacity in Scotland. | Increased tourism revenue contributing to the target of growing tourism by 50% by 2015. Predicted increase in visitor numbers to Glasgow of 4% in each of the three years following the Games. |
| Use related events - for example the Delhi 2010 Commonwealth Games - to promote Scotland as an attractive place to visit. | |
| Examine ways, such as using national entitlement cards, or other appropriate technology, to extend integrated ticketing and transport strategies used as part of the Commonwealth Games. | Scotland becomes more accessible to visitors. |
| Improved online or telephone information for visitors to Scotland on access to services, potentially using the new One Scotland portal to provide accessible, tailored information for visitors. | Scotland has high-quality public services for visitors. |
| Work to make the Glasgow 2014 Commonwealth Games cultural programme a celebration of the best that Scotland has to offer in the arts and creative industries, recognising that this is key to the quality of life for which Scotland is famous, and the opportunities it offers to its visitors. | Athletes, spectators at the Games and viewers at home have a good experience of Scotland's culture. |
WHAT COULD WE DO? | HOW COULD WE DO IT? | WHAT COULD BE THE RESULT? |
Position Scotland as an attractive place to work and study | Use the Games to help market the Fresh Talent Initiative abroad. | More people come to Scotland to live, work and study. |
| Use the Games to energise and engage the Scottish diaspora including Global Friends of Scotland and Global Scots, and to raise the profile of the Year of Homecoming in 2009. | We take pride in our national identity.
Improved perceptions and attitudes to Scotland, as evidenced by performance in the Nation Brand Index. |
| Use the Games to showcase Scotland on a world stage, improve our reputation and strengthen the Scotland brand. | |
| Use the Games as an opportunity to express the rich cultural life of Scotland. | |
WHAT COULD WE DO? | HOW COULD WE DO IT? | WHAT COULD BE THE RESULT? |
Reduce economic inactivity caused by under- employment of the workforce in Glasgow | Work with the Games Organising Company to ensure targeted recruitment, training clauses and appropriate support for the local population are included and implemented in works and services contracts for the Glasgow 2014 Commonwealth Games, in light of new Scottish Government procurement guidance. | More people in Glasgow possess the confidence, motivation and skills demanded by employers in order to become economically active members of society. |
| | This will help contribute to existing targets. A key objective for Glasgow is to raise its employment rate from 66% to 75% by 2016. |
| Support Games-related contracts by lining up the supply side of skills, training and health interventions, using the infrastructure under Glasgow Works, the employability consortium in Glasgow, in line with the Scottish Government's employability strategies Workforce Plus and More Choices, More Chances. | Glasgow Works has particular targets to raise employment amongst long-term incapacity benefit recipients, lone parents, people with a disability, people aged over 50, ethnic minorities, and young people not in education, employment or training. |
| Work with Scottish Enterprise / HIE and Sector Skills Councils to use the Games as a focus to develop industry's capacity to predict and articulate what skills are needed, and the college and higher education sectors' capacity to deliver them. | |
| Support and encourage employment and training opportunities for all, through initiatives such as the Construction Skills Action Plan and National Training Programmes, for example the NCH Youth Build project. | |