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5. Communication Strategy
5.1 Introduction
5.1.1 This communication strategy will address one of the main objectives of the Travel Plan;
" to increase awareness among staff of travel choices and their implications"
5.1.2 Two key parameters are addressed within the strategy:
- The information supplied to allow staff and visitors to make fully informed travel choices; and
- The interface used to deliver the Travel Plan to staff and visitors.
5.2 Travel Information
5.2.1 Central to the delivery of the Travel Plan will be raising awareness of the recommended travel hierarchy given at the beginning of the document (if the journey is indeed essential):
1. Walking
2. Cycling
3. Bus / Rail
4. Taxi
5. Car
6. Air Travel
7. Carbon off setting
5.2.2 To enable staff and visitors to make an informed travel choice, the information provided will follow the theme of the above travel hierarchy and will ensure that all measures are marketed in full.
5.2.3 The Travel Plan Co-ordinator will be responsible for distributing all information in a clear and succinct manner that is appropriate for the various audiences.
5.2.4 In addition to ongoing marketing of the Travel Plan, the Travel Plan Co-ordinator will highlight periodic promotional travel events and dates when measures become operational and targets are met.
5.3 Information Interfaces
5.3.1 The Travel Plan and its initiatives will be delivered to staff and visitors via a number of interfaces:
- A portal on the Scottish Government intranet;
- The Scottish Government Internet site accessible to visitors as well as staff;
- Periodic emails from the Travel Plan Co-ordinator;
- Posters and leaflets at main reception areas;
- Induction travel packs for new and temporary staff;
- Provision of electronic information boards such as real time information currently provided at Victoria Quay; and
- Workshops and focus groups.
5.3.2 In marketing the Travel Plan via varied media we are ensuring that it is accessible to all. This allows the Travel Plan to be moulded to meet sustainable travel requirements of the current and future climate.
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