| Description | This report provides an evaluation of the effectiveness of the VoteScotland campaign |
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| ISBN | (Web Only) |
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| Official Print Publication Date | |
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| Website Publication Date | October 26, 2007 |
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TNS System Three
158412/158413/160264
ISBN 978 0 7559 6819 0 (Web only publication)
This document is also available in pdf format (416k)
CONTENTS
Campaign Summary: VoteScotland 2007 post-campaign evaluation
EXECUTIVE SUMMARY
CHAPTER ONE BACKGROUND AND OBJECTIVES
CHAPTER TWO METHOD
CHAPTER THREE MAIN FINDINGS
Advertising awareness
General advertising awareness
Impact of the different media channels
Total campaign reach
Statements about the advertising
Campaign attribution
Awareness of election process and voting system
Awareness of the election
Registration levels
Knowledge about the voting systems
Attitudes towards voting
Knowledge about the Electoral Commission
CHAPTER FOUR CONCLUSIONS
Appendix 1 QUESTIONNAIRE
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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