| Description | The key aims of the research were to evaluate the use, content, design and accessibility of the improved website, to inform the continuous process of the site development, and to evaluate the ‘Topics’ structure used within the website. |
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| ISBN | 9780755968084 (Web Only) |
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| Official Print Publication Date | October 2007 |
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| Website Publication Date | October 17, 2007 |
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Jill Staniforth, Jo Fawcett, Sue Granville and Alex Hilliam, George Street Research
Simon Shakeshaft, Associate
ISBN 978 0 7559 6808 4 (Web only publication)
This document is also available in pdf format (772k)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE: BACKGROUND
Role of the Scottish Executive Website
Previous Evaluations and Relevant Findings
Aims and Objectives of the Evaluation
CHAPTER TWO: METHOD AND SAMPLING
Summary of Method
Sampling
Questionnaire and Topic Guide Design
Reporting
CHAPTER THREE: DESK RESEARCH
Criteria for Desk Research
Evaluation
Range of Sites Identified
Strengths and Weaknesses
Criteria for Choice of Sites (Qualitative Stage)
CHAPTER FOUR: USERS, FREQUENCY OF USE AND NON-USERS
User Profile
Frequency of Website Use
Non-Users of the Scottish Executive Website
CHAPTER FIVE: OVERALL STASFACTION WITH THE WEBSITE
Overall Satisfaction with the Scottish Executive Website
Satisfaction with the Main Section of the Website Visited
CHAPTER SIX: SEARCH METHODS AND SEARCH ENGINE USAGE
Use of the Search Engine
Satisfaction with the Search Engine
CHAPTER SEVEN: DISABILITY, USE OF ASSISTIVE TECHNOLOGY
Profile of Users with Disability
Usage of Assistive Technology
Difficulties Accessing the Website
Experience and Opinions on Disability Access
CHAPTER EIGHT: USE OF MULTIMEDIA FUNCTIONS
Use of Interactive Features
Ease of Use of Interactive Features
Usefulness of Interactive Features
CHAPTER NINE: TOPIC LIST AREAS
Topic List Areas Visited
Main Topics Identified as Hard to Find or Not Found Where Expected
Identified Gaps
Observations in Differences Between Topic and Publication References
Use of Technical Terms
CHAPTER TEN: CARD SORT EXERCISE
Summary of method
Common themes arising from the exercise
Agriculture and Rural Development
Fisheries
Environment and Natural Habitat
Transport and Infrastructure
Law & Order and Emergency Services
Sustainable Development
Education, Careers and Training
Arts, Culture, Sport and Tourism
International Trade and Relations
Planning, Regeneration and Housing
Health, Social and Community
Research and Statistics
Economy
Management of Government and Public Service
Science, Technology and Communications
Business and Enterprise
CHAPTER 11: CONCLUSIONS AND RECOMMENDATIONS
Wider website issues
Specific topic structure considerations
APPENDIX 1: OMNIBUS QUESTIONNAIRE
APPENDIX 2: SELF COMPLETION WEB QUESTIONNAIRE
APPENDIX 3: TOPIC GUIDE
APPENDIX 4: DESK RESEARCH EVALUATION TABLE
APPENDIX 5: DESK RESEARCH SOURCES
APPENDIX 6: ORIGINAL TOPIC STRUCTURE
APPENDIX 7: TOPIC STRUCTURE AS TESTED
APPENDIX 8: RECOMMENDED TOPIC STRUCTURE
APPENDIX 9: CARD SORT CLUSTER ANALYSIS
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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