| Description | This report presents the findings from a study commissioned by the Scottish Executive to evaluate Tartan Week 2007. The study was conducted by Scotinform Ltd from March to July 2007.The overall aim of the study was to evaluate the processes and impacts of the events at Tartan Week 2007 which were funded by the Scottish Executive
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| ISBN | 9780755967728 (Web Only) |
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| Official Print Publication Date | March 2008 |
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| Website Publication Date | March 11, 2008 |
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Scotinform Ltd
ISBN 978 0 7559 6771 1 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (352k)
CONTENTS
CHAPTER ONE INTRODUCTION
Research Objectives
Previous Attendee Surveys
CHAPTER TWO METHODOLOGY AND SAMPLE
Introduction
Face to Face Interviews at Events
Mini Groups at Events
Post-Event Online Survey
Post-Event VisitScotland Online Survey
Post-Event Depth Interviews
Notes on Reporting
CHAPTER THREE AWARENESS OF TARTAN WEEK
Profile of Attendees
Awareness of Tartan Week
Main Reasons for Attending Event
CHAPTER FOUR EFFECTIVENESS OF MARKETING
Sources of Information on Events
Unprompted Awareness of Advertising/Marketing
Prompted Awareness of Advertising/Marketing
Views on the Light Poles
Views on What's on Guide
www.tartanweekny.com
CHAPTER FIVE IMPACT OF EVENT
Impact of Visit
Unprompted Images of Scotland
Image of Scotland - Prompted
Perceptions of Scotland
Satisfaction with Event
CHAPTER SIX POST-EVENT RESULTS
Awareness of Tartan Week
Satisfaction with Event
Impact of Tartan Week
Knowledge of Scotland
Likelihood of Returning to Tartan Week
Perceptions of Scotland
Impacts of Tartan Week
Likely Outcomes of Visits to Tartan Week
Depth Interviews with Attendees Post-Event
APPENDIX ONE: QUESTIONNAIRE FOR FACE TO FACE INTERVIEWS AT EVENTS
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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