« Previous | Contents | Next »
Listen
CHAPTER THREE EVALUATION APPROACH
3.1 The evaluation approach included key components linked to each stage of Tartan Week: pre-event (up to 31 March 2007), event stage (31 March to 14 April 2007) and post-event (15 April onwards).
3.2 The component parts are detailed in Table 3.1 below. The majority of these tasks were undertaken by Scotinform Ltd. However, Devonhall Associates, economic consultants, provided insight into the processes and procedures associated with Tartan Week by reviewing the applications for funding and evaluations from event organisers pre and post Tartan Week.
Table 3.1: Key components of the evaluation approach
Pre-event: | - project briefing from the Scottish Executive
- depth interviews with members of the Scottish Executive Tartan Week team (Edinburgh and Washington DC)
- review of the successful written applications provided by the event organisers for Tartan Week 2007
- depth interviews with Scottish event organisers
- depth interviews with partner organisations (eg VisitScotland)
|
Event: | - face to face interviews with attendees at selected Tartan Week events
- mini groups/paired interviews with attendees at selected Tartan Week events
- observation of Tartan Week events funded by the Scottish Executive
|
Post-event: | - depth interviews with Scottish Executive Tartan Week members
- depth interviews with Scottish event organisers
- depth interviews with partner organisations
- review of the evaluations provided by the event organisers
- media analysis of press transcripts, television and radio broadcasts and internet media covering Tartan Week activities
- analysis of website monitoring data for relevant websites
- online survey of Tartan Week 2007 attendees
- qualitative research with Tartan Week 2007 attendees
|
« Previous | Contents | Next »