| Description | This report presents the findings from a study commissioned by the Scottish Executive to evaluate Tartan Week 2007. The study was conducted by Scotinform Ltd from March to July 2007.The overall aim of the study was to evaluate the processes and impacts of the events at Tartan Week 2007 which were funded by the Scottish Executive |
|---|
| ISBN | 9780755967704 (Web Only) |
|---|
| Official Print Publication Date | March 2008 |
|---|
| Website Publication Date | March 11, 2008 |
|---|
Next »
Listen
Scotinform Ltd
ISBN 978 0 7559 6770 4 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (440k)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE INTRODUCTION
Scope of evaluation
Evaluation Objectives
CHAPTER TWO BACKGROUND
CHAPTER THREE EVALUATION APPROACH
CHAPTER FOUR ATTENDEES AT TARTAN WEEK
Introduction
Face to Face Interviews at Events
Mini Groups at Events
Post-event Online Survey
Post-event VisitScotland Online Survey
Post-event Depth Interviews
Notes on Reporting
Impact of Visit to Tartan Week
Unprompted Images of Scotland
Image of Scotland - Prompted
Perceptions of Scotland
Main Reasons for Attending Event
Views on Events
Satisfaction with Events
Awareness of Tartan Week
Unprompted Awareness of Advertising/Marketing
Prompted Awareness of Advertising/Marketing
www.tartanweekny.com
Impact - Post-event
Key Conclusions
CHAPTER FIVE EVENT ORGANISERS
Introduction
Sponsorship
Event attendance
Marketing/ PR
Key Conclusions
CHAPTER SIX POST-EVENT IMPACTS OF TARTAN WEEK
Introduction
Meeting the Objectives
Longer-term Impacts
Marketing/ PR
Communications - Website Analysis
Communications - Media Analysis
Key Conclusions
CHAPTER SEVEN PROCESSES
Introduction
Pre-tender process
Submissions
Informing Successful Applicants
Communications with the Scottish Executive
Marketing/ PR
Event Organisation
Post-event Evaluation
Key Conclusions
CHAPTER EIGHT SUMMARY OF KEY IMPACTS
Introduction
Impact of Events Programme
Impact of Media Coverage
Other Impacts
CHAPTER NINE RECOMMENDATIONS
Application Process
Marketing
Evaluation Process
Development of Tartan Week
*APPENDIX ONE REPORT ON SURVEY OF ATTENDEES
*Appendix published as a separate document.
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
Next »