| Description | This research investigated customer perceptions and experiences of their drinking water in order that the factors which influence these can be understood and addressed. The findings are based on three phases of work; a literature review and mapping exercise; a qualitative telephone survey of 1,300 customers across Scotlanad; and eight focus groups. |
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| ISBN | 0 7559 6758 (Web Only) |
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| Official Print Publication Date | September 2007 |
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| Website Publication Date | September 26, 2007 |
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Kirsty McKissock, Richard Morgan, Sinead Assenti, mruk research
ISBN 978 0 7559 6758 2 (Web only publication)
This document is also available in pdf format (500k)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
Background & Methodology
Opinions of Tap Water & Drinking Behaviour
Perceived Quality of Tap Water
Priorities for Tap Water Quality & Service
Experience of Water Quality Issues
Reporting Behaviour
Awareness of Organisations and Roles
Water Treatment & Education
Key Themes Emerging & Future Considerations
CHAPTER ONE INTRODUCTION & BACKGROUND
Introduction
Background
CHAPTER TWO OBJECTIVES
CHAPTER THREE METHODOLOGY
Mapping Exercise & Literature Search
Quantitative Survey
Qualitative
CHAPTER FOUR RESEARCH FINDINGS
Opinions of Tap Water and Drinking Behaviour
Priorities for Tap Water Quality & Service
Experience of Water Quality Issues
Reporting Behaviour
Awareness of Organisations and Roles
Water Treatment & Education
CHAPTER FIVE KEY THEMES EMERGING FROM RESEARCH
CHAPTER SIX FUTURE CONSIDERATIONS
ANNEX 1 QUESTIONNAIRE FOR GENERAL POPULATION & RURAL SAMPLES
ANNEX 2 QUESTIONNAIRE FOR COMPLAINANTS
ANNEX 3 TOPIC GUIDE
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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