| Description | This is a summary of research commissioned by the Scottish Executive in China, USA and Germany in late 2006/early 2007. The research explored responses, amongst target audiences, to marketing materials, packaged as message platforms, designed by Scotland's International Image team to promote and position Scotland abroad. |
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| ISBN | 9780755967490 (Web Only) |
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| Official Print Publication Date | September 2007 |
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| Website Publication Date | September 18, 2007 |
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Margaret Frazer, Simon Braunholtz, Sara Davidson, Jane MacLardie, Vickie Chamberlain and Steven Traenor ( IpsosMORI) Pat MacLeod, Nicola Dickson and Emma Collins ( TNS System 3); and Luke Cavanagh (Government Social Research, Scottish Government)
ISBN 978 0 7559 6749 0 (Web only publication)
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Contents
International Research: Research Findings No.9/2007: Scotland's International Image: Message Platforms
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