| Description | The research was conducted in 2007 to assess the impact of the 'Points of Entry' poster campaign in Scotland's airports in light of the changes made to the campaign materials foillowing the 2006 evaluation. |
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| ISBN | (Web Only) |
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| Official Print Publication Date | |
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| Website Publication Date | September 18, 2007 |
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Scotinform Ltd
June 2007
Scottish Government Social Research Group
ISBN 978 0 7559 6746 9 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (440k)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE CONTEXT, AIMS AND OBJECTIVES
CHAPTER TWO METHODOLOGY
CHAPTER THREE RESEARCH FINDINGS
IMPRESSIONS OF SCOTLAND
COMPARISON OF ARRIVAL WITH OTHER AIRPORTS
DESCRIBING SCOTLAND
"SENSE OF PLACE" CAMPAIGN
ATTITUDE STATEMENTS
LIKELIHOOD OF RECOMMENDING SCOTLAND AS A PLACE TO VISIT, LIVE AND WORK, TO DO BUSINESS AND INVEST
CHAPTER FOUR CONCLUSIONS AND RECOMMENDATIONS
APPENDICES
APPENDIX 1: QUESTIONNAIRES
APPENDIX 2: COUNTRIES OF RESIDENCE - RESPONDENTS
APPENDIX 3: IMPRESSIONS OF SCOTLAND PRIOR TO ARRIVAL
APPENDIX 4: FIRST IMPRESSIONS OF SCOTLAND
APPENDIX 5: RATING OF ARRIVAL AT AIRPORT
APPENDIX 6: WORDS USED TO DESCRIBE SCOTLAND
APPENDIX 7: RECALL OF VISUALS
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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