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APPENDIX 3: TOPIC GUIDES³AND QUESTIONNAIRES

FINAL QUESTIONNAIRE - SCOTTISH GENERAL PUBLIC

Q1 SHOWCARD I'd like you to look at the symbol on this card and tell me which of the following statements most applies to you? SINGLE CODE

I don't remember seeing it before
I have seen it but I don't know what it means
I have a rough idea what it means
I know quite a lot about what it means

Q2 SHOWCARD Which of these definitions, if any, do you associate with this symbol? You can choose as many or as few as you wish - just read out the letters. (MULTICODE OK)

Good value for UK shoppers
A better deal for third world producers
Brand name
An independent endorsement (consumer guarantee)
Consumer protection
Oxfam
Traidcraft
Office of Fair Trading
None of these
Don't know

The FAIRTRADE mark is one of several that are used to show shoppers that the products they purchase result in a better deal for third world producers.

Q3 SHOWCARD Now, thinking about the food and other things that you buy, which of these statements best describes how often you make a point of purchasing products carrying one of the fair trade marks?

I buy several different fair trade products at least once a month
I buy one fair trade product at least once a month
I buy different fair trade products roughly once every six months
I buy one fair trade product once every six months
I buy one fair trade product roughly once every year
I never buy fair trade products
None of these
Don't know

Now I would like to ask you some questions about foreign countries more generally.

Q4 Which overseas countries have you visited in the last 5 years? UNPROMPTED - WRITE IN OTHERS

Australia
Canada
China
France
Germany
Holland
Hong Kong
Ireland
Italy
Portugal
Spain
USA
Other (WRITE IN)
None

IF TRAVELLED ABROAD IN LAST 5 YEARS (OTHERS GO TO Q6)

Q5 SHOWCARD For which of these reasons have you gone abroad in the last 5 years? MULTICODE OK

Armed services
Business
Educational trip/exchange
Holiday
Short break
Study
Visit friends/relatives
Work experience
Other

ASK ALL

Q6 SHOWCARD Which of these words, if any, would you use to describe <country name>? Just read out the letters that apply when you think about <country name>.

Respondent to get 5 countries three fixed plus two randomly selected from remaining six

All to get USA, Germany and China, remaining countries to be France, Australia, India, Canada, Poland and Japan (so each asked of 330 respondents)

Beautiful
Dangerous
Dull
Exciting
Exotic
Free & Open
Interesting
Modern
Oppressed
Out of date
Safe
Secretive
Traditional
Unfriendly
Welcoming
Don't know
None of these

Q7 SHOWCARD How well do you feel you know <name of country (same 5)> in terms of what everyday life is like there?

Know very well
Know a fair amount
Just know a little
Know nothing at all
Don't know

Q8 SHOWCARD Which of these countries do you think Scotland should prioritise for each of the following reasons? MULTICODE OK

(Showcard list countries USA, Germany, China, France, Australia, India, Canada, Poland and Japan plus None of them)

READ OUT LIST, ROTATE ORDER

a) Establishing business links
b) Attracting people to study in Scotland
c) Attracting people to visit Scotland as tourists
d) Attracting people to move to Scotland

IF CHINA NOT MENTIONED FOR ANY OF THEM:

Q9 You didn't select China at all. Why is that? WRITE IN REASON

ASK ALL

Q10 SHOWCARD I'm going to read out a list of statements. Please tell me how you would rate China on each one? SINGLE CODE FOR EACH ONE

Showcard scale: Very high, High, Average, Poor, Very poor, don't know

a) Quality of the transport system
b) Education/skill level of the workforce
c) Competitiveness of the economy
d) Overall standard of living

I'd like to ask you a few quiz type questions about China. Don't worry if you don't know the answers!

Q11 What is the capital of China? DO NOT PROMPT

Beijing/Peking
Hong Kong
Shanghai
Other
Don't know

Q12 Which of these is the Chinese flag? DO NOT PROMPT

Q13 SHOWCARD Which of these is the currency used in mainland China? SINGLE CODE

Q14 SHOWCARD And my last question on China, how likely or unlikely are you to visit China in the next five years?

Certain not to
Very unlikely to
Fairly unlikely to
Fairly likely to
Very likely to
Certain to
Don't know

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