| Description | This report by Ipsos MORI (2006) presents the results of a programme of research to support the delivery of the China Strategy. The research reviewed levels of engagement with, and perceptions of, Scotland in China and vice versa. |
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| ISBN | 9780755967315 (Web Only) |
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| Official Print Publication Date | September 2007 |
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| Website Publication Date | September 18, 2007 |
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Simon Braunholtz, Sara Davidson and Jane MacLardie, IPSOSMORI
ISBN 978 0 7559 6731 5 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (640k)
CONTENTS
List of Tables and Charts
Acknowledgements
Chapter One: Introduction
Chapter Two: Methodology
Chapter Three: Scotland's Profile in China
Chapter Four: Attracting Chinese People to Study and Work in Scotland
Chapter Five: Attracting Chinese Tourism to Scotland
Chapter Six: Expanding Business Links between Scotland and China
Chapter Seven: Perceptions of China in Scotland
Appendices
Appendix 1: Chinese Business Sample (Telephone Survey) Sectoral Details
Appendix 2: Locations of Research Among Students in China
Appendix 3: Topic Guides and Questionnaires
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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