| Description | This research by Ipsos MORI, 2006, was part of a programme of research to support the delivery of the China Strategy and presents how key audiences in China perceive the marketing materials that the Scottish Executive and Visit Scotland have produced to promote Scotland. |
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| ISBN | 0 7559 6728 5 (Web Only) |
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| Official Print Publication Date | September 2007 |
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| Website Publication Date | September 18, 2007 |
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Sara Davidson and Jane MacLardie, Ipsos MORI
ISBN 978 0 7559 6728 5 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (352k)
CONTENTS
List of Tables
Acknowledgements
Introduction
Methodology
Key Findings
Appendices
Appendix 1:Chinese Business Sample
Appendix 2: Locations of Research Among Students and University Staff in China
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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