| Description | This report by TNS System 3 (2007) reviews knowledge and awareness of Scotland in the USA and discusses the attitudes of key target audiences to communications materials to promote Scotland in the USA. |
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| ISBN | 9780755967292 (Web Only) |
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| Official Print Publication Date | September 2007 |
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| Website Publication Date | September 18, 2007 |
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TNS System Three
Scottish Government Social Research
2007
ISBN 978 0 7559 6729 2 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (372k)
CONTENTS
INTRODUCTION
COMMUNICATIONS MATERIALS
KNOWLEDGE AND PERCEPTIONS
OVERARCHING THEMES
SUPPORTING FACTS
IMAGE SHEETS
CONCLUSIONS AND RECOMMENDATIONS
APPENDICES
APPENDIX 1: QUALITATIVE SAMPLE
APPENDIX 2: STIMULUS MATERIALS
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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