« Previous | Contents | Next »
Listen
ANNEX A: ADVANCE LETTER
Dear Householder,
Important Survey in Scotland
I am writing to ask for your help with an important survey we are conducting across Scotland on behalf of the Scottish Executive. Your household has been picked at random from the Post Office list of addresses to take part in the survey.
The survey is called 'Well? What do you think?' It covers topics such as what you think about your health, wellbeing and quality of life issues.
An interviewer will be visiting you soon. They will show you their official identification card, which includes a photograph and will select an adult in your household at random to take part in this survey. The questions will take around 30 minutes to complete. If you are busy when they call, they will be happy to call back at another time.
Participation in the survey is voluntary, but we rely on people's help to make sure that the results represent the experiences of everyone in Scotland, so we hope you will agree to take part. If there are any questions you do not want to answer, you can refuse them and, of course, you will be free to stop the interview at any time.
Your answers will be treated in the strictest confidence. They will be used only for research and statistical purposes and you will not be personally identifiable. No-one will try to sell you anything and you will not receive any 'junk mail' as a result.
In order to ensure that the survey covers a wide range of experiences, Ipsos MORI will try to ensure that any particular needs you have (relating to language, sensory abilities etc) are accommodated in the interview. We would be happy to discuss this with you further if necessary.
So, when we come to your door, we hope you'll help us. If you would like to speak to someone about the survey please call freephone 0800 328 9834, write to Katherine Myant at the above address, or email katherine.myant@ipsos-mori.com
Thank you in advance for your help.
Yours faithfully,
Simon Braunholtz
Managing Director, Ipsos MORI Scotland
« Previous | Contents | Next »