| Description | The research was conducted in 2006 to assess the impact of the "Points of Entry" poster campaign in Scotland's airports and mainline stations since its launch. |
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| ISBN | (Web Only) |
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| Official Print Publication Date | |
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| Website Publication Date | September 18, 2007 |
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Scotinform Ltd
ISBN 978 0 7559 6437 6 (Web only publication)
This document is also available in pdf format (1.8mb)
CONTENTS
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE CONTEXT, AIMS AND OBJECTIVES
CHAPTER TWO METHODOLOGY
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
CHAPTER THREE RESEARCH FINDINGS
IMPRESSIONS OF SCOTLAND
COMPARISON OF ARRIVAL WITH OTHER AIRPORTS/STATIONS
DESCRIBING SCOTLAND
"SENSE OF PLACE" CAMPAIGN
ATTITUDE STATEMENTS
LIKELIHOOD OF RECOMMENDING SCOTLAND AS A PLACE TO VISIT, LIVE AND WORK, TO DO BUSINESS AND INVEST
WWW.SCOTLANDISTHEPLACE.COM
CONCLUSIONS AND RECOMMENDATIONS
APPENDICES
APPENDIX 1: QUESTIONNAIRE
APPENDIX 2: COUNTRIES OF RESIDENCE - RESPONDENTS
APPENDIX 3: TOPIC GUIDE
APPENDIX 4: FIRST IMPRESSIONS OF SCOTLAND
APPENDIX 5: RATING OF ARRIVAL AT AIRPORT/STATION
APPENDIX 6: DESCRIPTION OF IMAGES/SLOGANS RECALLED
APPENDIX 7: RECALL OF VISUALS
APPENDIX 8: COMMENTS RE "SENSE OF PLACE" VISUALS
APPENDIX 9: REASONS IMAGES MATCH IMPRESSION OF SCOTLAND
APPENDIX 10: IMAGES FROM THE POINTS OF ENTRY CAMPAIGN
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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