| Description | Findings from the Wave 10 post-campaign evaluation of the Domestic Abuse Campaign 2006/07. |
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| ISBN | 978 0 6676 9 (Web Only) |
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| Official Print Publication Date | August 2007 |
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| Website Publication Date | August 07, 2007 |
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TNS System Three
158411
ISBN 978 0 7559 6676 9 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (392k)
CONTENTS
CAMPAIGN SUMMARY
EXECUTIVE SUMMARY
CHAPTER ONE BACKGROUND AND METHOD
CHAPTER TWO MAIN FINDINGS
Experience of domestic abuse
Sectors of society where abuse is most common
Awareness of advertising or publicity about domestic abuse
Content recall from television advertising
Reach of current campaign
Attitudes towards domestic abuse
CHAPTER THREE CONCLUSIONS
APPENDIX 1 QUESTIONNAIRE
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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