It's Our Future 2006/07: Campaign Evaluation

DescriptionThis report provides an evaluation of the effectiveness of the first phase of the 'It's Our Future'environment media campaign.
ISBN9780755966868
Official Print Publication DateAugust 2007
Website Publication DateAugust 07, 2007

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ISBN 978 0 7559 6686 8 (Web only publication)

This document is also available in pdf format (420k)

CONTENTS

CAMPAIGN SUMMARY

EXECUTIVE SUMMARY

CHAPTER ONE : BACKGROUND AND METHOD

CHAPTER TWO: MAIN FINDINGS
PARENTS OF CHILDREN AGED 7-14
ADVERTISING AWARENESS
AGREEMENT WITH ATTITUDE STATEMENTS
GENERAL POPULATION
ADVERTISING AWARENESS
AGREEMENT WITH ATTITUDE STATEMENTS

CHAPTER THREE : CONCLUSIONS

APPENDIX 1 : POST-CAMPAIGN QUESTIONNAIRE

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Wednesday, August 01, 2007