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ISBN 978 0 7559 6686 8 (Web only publication)
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CHAPTER ONE : BACKGROUND AND METHOD
CHAPTER TWO: MAIN FINDINGS PARENTS OF CHILDREN AGED 7-14 ADVERTISING AWARENESS AGREEMENT WITH ATTITUDE STATEMENTS GENERAL POPULATION ADVERTISING AWARENESS AGREEMENT WITH ATTITUDE STATEMENTS
CHAPTER THREE : CONCLUSIONS
APPENDIX 1 : POST-CAMPAIGN QUESTIONNAIRE
The views expressed in this report are those of the researcher and do not necessarily represent those of the Department or Scottish Ministers.
This report is available on the Scottish Executive Social Research website only www.scotland.gov.uk/socialresearch.
Page updated: Wednesday, August 01, 2007