TNS System Three
153336
ISBN 978 0 7559 6700 1 (Web only publication)
ISSN 0950 2254
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CONTENTS
CAMPAIGN SUMMARY: FLU 2006/07 POST-CAMPAIGN EVALUATION
EXECUTIVE SUMMARY
CHAPTER ONE BACKGROUND, METHOD AND OBJECTIVES
CHAPTER TWO MAIN FINDINGS
Health issues of sample
Advertising awareness
Spontaneous awareness
Source of advertising
Content recalled
Main message recalled from non-TV advertising
Prompted awareness
Where poster advertising seen
Attitudes to advertising
Communication received from GP
Visiting the Scottish Executive flu website
CHAPTER THREE CONCLUSIONS
APPENDIX QUESTIONNAIRE
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.