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Sue Granville, Alex Hilliam & Neil Costley
George Street Research
Scottish Executive Social Research
2007

ISBN 978 0 7559 6702 5 (Web only publication)

This document is also available in pdf format (632k)

CONTENTS

Acknowledgements

EXECUTIVE SUMMARY

CHAPTER ONE: INTRODUCTION
1.1 Background
1.2 The research project

CHAPTER TWO: APPROACH
2.1 Quantitative research
2.2 Qualitative research
2.3 Reporting

CHAPTER THREE: CURRENT LEVELS OF PARENTAL INVOLVEMENT

CHAPTER FOUR: AWARENESS AND USAGE OF INFORMATION AND SUPPORT FOR PARENTAL INVOLVEMENT
4.2 Usage of information and support for parental involvement

CHAPTER FIVE: AWARENESS AND USAGE OF MAKING THE DIFFERENCE LEAFLETS
5.1 Key themes and messages attributed to Making The Difference leaflets
5.2 Recall of receiving leaflets
5.3 Use of web materials
5.4 Additional copies

CHAPTER SIX: IMPACT OF MAKING THE DIFFERENCE LEAFLETS
6.1 Feedback from schools and local authorities
6.2 Impact of Making the Difference series of leaflets on parental involvement

CHAPTER SEVEN: VIEWS ON MAKING THE DIFFERENCE LEAFLETS
7.1 Impressions of the series of leaflets - schools and local authorities
7.2 Requirements for the series of leaflets - Parents
7.3 Views on individual leaflets - Parents
7.4 Views on alternative sources of information

CHAPTER EIGHT: DISTRIBUTION

CHAPTER NINE: FUTURE POTENTIAL
9.1 Potential subject matter for additional leaflets
9.2 Future distribution of leaflets

CHAPTER TEN:CONCLUSIONS

Appendix A: Additional Tables

Appendix B: Schools Telephone Questionnaire

Appendix C: Local Authority Telephone Questionnaire

Appendix D: Topic G uide for Focus Groups with Parents

Tables
Table 2.1 Sample Profile Achieved - Schools
Table 2.2 Sample Profile Achieved - Local Authorities
Table 2.3 Sample Profile - Parents
Table 5.3 Schools requesting extra copies of leaflets
Table 5.4 Specific leaflets for which extra copies requested - Local Authority Staff
Table 7.1 Comparison of level of agreement with descriptors relating to Making the Difference leaflets
Table 7.2 Most and Least Effective leaflets
Table 8.3 Methods used to distribute Making the Difference leaflets
Table 8.4 Reason(s) local authority has chosen primary method for distributing Making the Difference leaflets

Charts
Chart 3.1 Extent of any increase in active parental involvement in last 12 months
Chart 3.2 Ways in which parental involvement has increased in last 12 months
Chart 4.1 Awareness of sources of information and support for parental involvement in schools
Chart 4.2 Sources of information and support for parental involvement ever accessed - prompted
Chart 5.1 Understanding of key themes or messages behind the Making the Difference materials
Chart 5.2 Whether accessed or used the related Making the Difference web materials for teaching and professional staff on the Parents as Partners website
Chart 5.3 Whether accessed or used the related Making the Difference web materials for parents on the Parentzone website
Chart 5.4 Whether school has requested extra copies of any Making the Difference leaflets directly from the Scottish Executive or via Local Authority
Chart 5.6 Whether local authority has requested extra copies of any Making the Difference leaflets directly from the Scottish Executive
Chart 5.7 How extra copies ordered were used
Chart 6.1 Whether received feedback on any of the Making the Difference leaflets from parents
Chart 6.2 Ways in which feedback has been positive from parents
Chart 6.3 Whether received feedback on any of the Making the Difference leaflets from parents or schools
Chart 6.4 Ways in which feedback has been positive
Chart 6.5 Attitudes towards Making the Difference leaflets - Schools
Chart 6.6 Attitudes towards Making the Difference leaflets - Local Authorities
Chart 6.7 Attitudes towards the impact of Making the Difference leaflets - Schools
Chart 6.8 Attitudes towards the impact of Making the Difference leaflets - Local Authority Staff
Chart 6.9 Impact of sending out Making the Difference leaflets on overall parental involvement
Chart 6.10 Positive impacts Making the Difference leaflets have had on parental involvement
Chart 6.11 Impact of sending out Making the Difference leaflets on overall parental involvement
Chart 6.12 Positive ways Making the Difference leaflets have had an impact on parental involvement
Chart 7.1 Level of agreement with descriptors relating to Making the Difference leaflets - Schools
Chart 7.2 Level of agreement with descriptors relating to Making the Difference leaflets - Local Authorities
Chart 8.1 How became aware of the Making the Difference leaflets
Chart 8.2 Whether distributed any of the Making the Difference leaflets to parents/schools within Local Authority
Chart 8.3 Extent to which satisfied with the Scottish Executive's approach to the distribution of the Making the Difference leaflets to schools
Chart 8.4 Reasons for being dissatisfied with the Scottish Executive's approach to distribution of leaflets to schools
Chart 8.5 Extent to which satisfied with the Scottish Executive's approach to the distribution of the Making the Difference Leaflets to Local Authorities
Chart 8.6 Reasons for being dissatisfied with the Scottish Executive's approach to distribution to schools / local authorities
Chart 9.1 Additional topic areas would like to see included in the Making the Difference leaflets - School Staff
Chart 9.2 Additional topic areas would like to see included in the Making the Difference leaflets - Local Authority Staff
Chart 9.3 Ways in which the Scottish Executive's role should change in relation to the distribution of the Making the Difference leaflets

The views expressed in the report are those of the author(s) and do not necessarily reflect those of the Scottish Executive or any other organisation(s) by which the author(s) is/are employed.

The Scottish Executive is making this research report available on-line in order to provide access to its contents for those interested in the subject. The Executive commissioned the research but has not exercised editorial control over the report.

This web only report is accompanied by the Insight No. 37 "Evaluation of Making the Difference Leaflets".

Both documents are published by Education Information and Analytical Services, Scottish Executive, Victoria Quay, Edinburgh, EH6 6QQ. If you have any enquiries about these reports please contact the Dissemination Officer on 0131-244-0894.

Both reports were published in August 2007.

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