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ANNEX 2
Table A2.1 Content analysis of visitor attraction marketing information - top attractions paid admission
Attraction | Directions | Map | Comments |
|---|
Road | Rail | Bus | Cycle | Walk | Boat | Air | Parking |
|---|
Edinburgh Castle | - | - | - | Y | - | - | - | Y | Y (R) | Visitors advised to call Traveline/Sustrans |
Edinburgh Zoo * | Y | Y | Y | - | - | - | - | - | - | Detailed car directions. Bus service numbers and train stations mentioned |
Stirling Castle | Y (off M9) | - | - | Y | - | - | - | Y | Y (R) | Visitors advised to call Traveline/Sustrans |
Royal Yacht Britannia * | Y | Y | Y | - | - | Y | Y | - | Y (multi-map) | Links and telephone numbers for transport operators given. SPT inclusive ticket. |
Scottish Whisky Heritage Centre * | - | - | - | - | - | - | - | - | Y (S) | Located next to Edinburgh Castle at the top of the Royal Mile |
Urquhart Castle * | Y | - | - | Y | - | - | - | Y | Y (R) | Brief directions e.g. near Drumnadrochit on A82. Visitors directed to National Cycle Network |
Culzean Castle & Country Park * | Y | Y | Y | Y ( NCN7) | Y | - | - | Y | Y (multi-map) | OS Reference given. Distances from train station/ bus stop given |
Nevis Range | | | | | | | | | | No information available |
Cairngorm Mountain Railway | Y | Y | Y | Y | - | - | Y | - | Y (R) | 'Park info. What's On' Not specific to mountain railway. Public transport timetables to National Park included. |
Blair Castle | Y | Y | - | - | - | - | - | - | - | Station 1000m from Castle. Telephone number for public transport enquiries given |
The Real Mary King's Close * | Y | Y | Y | Y | Y | - | - | - | Y (S) | Cycle rack/ taxi rank mentioned |
Famous Grouse Experience * | Y | - | - | - | - | - | - | - | Y (R) | Download map/ directions. Call the attraction to get directions |
Glamis Castle * | Y | Y | Y | - | - | - | - | - | Y (Multi-map) | |
Waverley Excursions * | - | - | - | - | - | - | - | - | Y (Multi-map) | Online site for all bookings. Visitors directed to call Tourist Information Office for details |
National Wallace Monument * | Y | - | - | - | - | - | - | - | Y (R) | Visitors directed to call Traveline for public transport information |
National Gallery of Scotland * | Y | Y | Y | - | Y | - | - | Y | Y (S) | Free Galleries bus between national galleries. |
Royal Museum & Museum of Scotland * | Y | Y | Y | - | Y | - | - | Y | Y (S) | Bus service numbers and on foot directions from city centre |
Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route
Table A2.2 Content analysis of visitor attraction marketing information - top attractions free admission
Attraction | Directions | Map | Comments |
|---|
Road | Rail | Bus | Cycle | Walk | Boat | Air | Parking |
|---|
Royal Botanic Gardens, Edinburgh * | Y | Y | Y | - | - | - | - | - | Y (R) | Bus service numbers and tour bus mentioned |
World Famous Old Blacksmiths Shop Centre * | Y | Y | - | - | Y | - | Y | - | Y (R) | www.visitor.gretnagreen.com |
Falkirk Wheel | Y | Y | Y | - | - | - | - | Y | - | Frequency of buses given. Detailed road directions. Telephone number for transport operators |
St Giles Cathedral* | - | Y | Y | - | Y | - | - | - | - | Located on Royal Mile. Bus service numbers and foot directions given |
Museum of Transport * | - | Y incl. subway | Y | Y | Y | - | - | - | Y (S) | Bus service numbers and name of nearest station given |
New Lanark Village & Visitor Centre | Y | Y | Y | - | - | - | - | Y | Y (R) | Mentions inclusive travel and attraction tickets |
Glasgow Botanic Gardens | | | | | | | | | | No information available |
Gallery of Modern Art Glasgow | | | | | | | | | | No information available |
The Burrell Collection | Y | Y | Y | - | - | - | - | Y | - | Very brief information e.g. Motorway exit, station name |
Dundee Contemporary Arts * | - | Y | - | - | Y | - | - | Y | Y (S) | Telephone number given for train information |
David Welsh Winter Gardens | | | | | | | | | | No information available |
Burns National Heritage Park * | Y | Y | Y | - | - | - | Y | - | Y (R/S) | Also a link to multi-map. Links to bus/ train timetables |
Eilean Donan Castle * | - | Y | Y | - | Y | Y | - | - | Y (R) | Boat to and from Skye. Links to transport timetables |
Centre for Contemporary Arts Glasgow | | | | | | | | | | New website being set up. |
The National Park Gateway Balloch; Loch Lomond Shores * | Y | Y | Y | - | Y | - | - | - | Y (R) | |
Scottish Wool Centre Aberfoyle* | - | - | - | - | - | - | - | Y | - | "Off main street Aberfoyle" |
Falls of Shin Visitor Centre, Sutherland * | Y | Y | Y | - | - | - | Y | Y | Y (R) | |
People's Palace | - | Y incl. subway | Y | - | Y | - | - | Y | - | Bus service numbers and approximate travel times given |
Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route
Table A2.3 Content analysis of visitor attraction marketing information - other attractions
Attraction | Directions | Map | Comments |
|---|
Road | Rail | Bus | Cycle | Walk | Boat | Air | Parking |
|---|
Inverary Jail | - | - | - | - | - | - | - | - | Y (R) | |
Clyde Built Maritime Museum | Y | - | Y | - | - | Y | - | Y | Y (R/S) | Tel no. for transport operators given |
Breadalbane Folklore Centre | Y | - | - | - | - | - | - | - | Y (R) | |
Summerlee Heritage Park | - | - | - | - | - | - | - | - | Y (R) | |
British Golf Museum | - | - | - | - | - | - | - | - | Y (R/S) | |
Edinburgh Dungeon | - | Y | - | - | - | - | - | Y | Y (S) | Map shows car parking and railway station |
Blair Atholl Distillery Tour | - | - | - | - | - | - | - | - | Y (R) | |
Perthshire Visitor Centre | Y | - | - | - | - | - | - | - | Y (R) | Brief information e.g. 7 miles north of Perth on A9 |
Inverary | - | - | - | - | - | - | - | Y | Y (R/S) | Visitor Attractions in Inverary shown on map but not transport information |
Callender House, Falkirk | Y | Y | Y | - | Y | - | - | Y | Y (R) | Car, bus and train access mentioned but no details. Station shown on map |
Museum of Flight | Y | Y | Y | - | - | - | - | - | Y (S) | Detailed road directions. Bus service numbers noted. Traveline number given |
Bute | Y | Y | Y | - | - | Y | Y | - | Y (R) | Calmac and Scotrail numbers given links given |
Millport, Isle of Cumbrae | Y | Y | - | - | - | Y | - | - | Y (R) | Calmac and Scotrail numbers given links given |
Caithness Glass | Y | - | - | - | - | - | - | - | Y (R) | "Follow the brown tourist signs" |
Edinburgh Crystal | Y | - | - | - | - | - | - | | Y (R) | Brief directions from Edinburgh to Penicuik |
The Scottish Parliament | - | - | Y | - | Y | - | - | Y | Y (S) | Visitors directed to use public transport. Advised to call Traveline for public transport information |
Tartan Weaving Mill & Exhibition | - | - | - | - | - | - | - | Y | Y (S) | Attraction in City Centre |
Scottish Football Museum | - | Y | Y | - | Y | - | - | Y | Y (R/S) | Bus service numbers and telephone numbers of transport operators given |
Strathclyde Country Park | - | - | - | - | - | - | - | - | Y (R) | |
Drumpellier Country Park | Y | Y | Y | - | - | - | - | - | Y (R) | |
Motherwell Heritage Centre | Y | Y | Y | - | Y | - | - | Y | - | No map but detailed direction by car or on foot from station |
Vikingar | - | - | - | - | - | - | - | - | Y (R/S) | |
Cathedral House Hotel | Y | Y | - | - | Y | - | Y | Y | Y (S) | |
Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route
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