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Transport Research Series: Investigation of Travel Behaviour of Visitors to Scotland

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ANNEX 2

Table A2.1 Content analysis of visitor attraction marketing information - top attractions paid admission

Attraction

Directions

Map

Comments

Road

Rail

Bus

Cycle

Walk

Boat

Air

Parking

Edinburgh Castle

-

-

-

Y

-

-

-

Y

Y (R)

Visitors advised to call Traveline/Sustrans

Edinburgh Zoo *

Y

Y

Y

-

-

-

-

-

-

Detailed car directions. Bus service numbers and train stations mentioned

Stirling Castle

Y (off M9)

-

-

Y

-

-

-

Y

Y (R)

Visitors advised to call Traveline/Sustrans

Royal Yacht Britannia *

Y

Y

Y

-

-

Y

Y

-

Y (multi-map)

Links and telephone numbers for transport operators given. SPT inclusive ticket.

Scottish Whisky Heritage Centre *

-

-

-

-

-

-

-

-

Y (S)

Located next to Edinburgh Castle at the top of the Royal Mile

Urquhart Castle *

Y

-

-

Y

-

-

-

Y

Y (R)

Brief directions e.g. near Drumnadrochit on A82. Visitors directed to National Cycle Network

Culzean Castle & Country Park *

Y

Y

Y

Y ( NCN7)

Y

-

-

Y

Y (multi-map)

OS Reference given. Distances from train station/ bus stop given

Nevis Range

No information available

Cairngorm Mountain Railway

Y

Y

Y

Y

-

-

Y

-

Y (R)

'Park info. What's On' Not specific to mountain railway. Public transport timetables to National Park included.

Blair Castle

Y

Y

-

-

-

-

-

-

-

Station 1000m from Castle. Telephone number for public transport enquiries given

The Real Mary King's Close *

Y

Y

Y

Y

Y

-

-

-

Y (S)

Cycle rack/ taxi rank mentioned

Famous Grouse Experience *

Y

-

-

-

-

-

-

-

Y (R)

Download map/ directions. Call the attraction to get directions

Glamis Castle *

Y

Y

Y

-

-

-

-

-

Y (Multi-map)

Waverley Excursions *

-

-

-

-

-

-

-

-

Y (Multi-map)

Online site for all bookings. Visitors directed to call Tourist Information Office for details

National Wallace Monument *

Y

-

-

-

-

-

-

-

Y (R)

Visitors directed to call Traveline for public transport information

National Gallery of Scotland *

Y

Y

Y

-

Y

-

-

Y

Y (S)

Free Galleries bus between national galleries.

Royal Museum & Museum of Scotland *

Y

Y

Y

-

Y

-

-

Y

Y (S)

Bus service numbers and on foot directions from city centre

Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route

Table A2.2 Content analysis of visitor attraction marketing information - top attractions free admission

Attraction

Directions

Map

Comments

Road

Rail

Bus

Cycle

Walk

Boat

Air

Parking

Royal Botanic Gardens, Edinburgh *

Y

Y

Y

-

-

-

-

-

Y (R)

Bus service numbers and tour bus mentioned

World Famous Old Blacksmiths Shop Centre *

Y

Y

-

-

Y

-

Y

-

Y (R)

www.visitor.gretnagreen.com

Falkirk Wheel

Y

Y

Y

-

-

-

-

Y

-

Frequency of buses given. Detailed road directions. Telephone number for transport operators

St Giles Cathedral*

-

Y

Y

-

Y

-

-

-

-

Located on Royal Mile. Bus service numbers and foot directions given

Museum of Transport *

-

Y incl. subway

Y

Y

Y

-

-

-

Y (S)

Bus service numbers and name of nearest station given

New Lanark Village & Visitor Centre

Y

Y

Y

-

-

-

-

Y

Y (R)

Mentions inclusive travel and attraction tickets

Glasgow Botanic Gardens

No information available

Gallery of Modern Art Glasgow

No information available

The Burrell Collection

Y

Y

Y

-

-

-

-

Y

-

Very brief information e.g. Motorway exit, station name

Dundee Contemporary Arts *

-

Y

-

-

Y

-

-

Y

Y (S)

Telephone number given for train information

David Welsh Winter Gardens

No information available

Burns National Heritage Park *

Y

Y

Y

-

-

-

Y

-

Y (R/S)

Also a link to multi-map. Links to bus/ train timetables

Eilean Donan Castle *

-

Y

Y

-

Y

Y

-

-

Y (R)

Boat to and from Skye. Links to transport timetables

Centre for Contemporary Arts Glasgow

New website being set up.

The National Park Gateway Balloch; Loch Lomond Shores *

Y

Y

Y

-

Y

-

-

-

Y (R)

Scottish Wool Centre Aberfoyle*

-

-

-

-

-

-

-

Y

-

"Off main street Aberfoyle"

Falls of Shin Visitor Centre, Sutherland *

Y

Y

Y

-

-

-

Y

Y

Y (R)

People's Palace

-

Y incl. subway

Y

-

Y

-

-

Y

-

Bus service numbers and approximate travel times given

Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route

Table A2.3 Content analysis of visitor attraction marketing information - other attractions

Attraction

Directions

Map

Comments

Road

Rail

Bus

Cycle

Walk

Boat

Air

Parking

Inverary Jail

-

-

-

-

-

-

-

-

Y (R)

Clyde Built Maritime Museum

Y

-

Y

-

-

Y

-

Y

Y (R/S)

Tel no. for transport operators given

Breadalbane Folklore Centre

Y

-

-

-

-

-

-

-

Y (R)

Summerlee Heritage Park

-

-

-

-

-

-

-

-

Y (R)

British Golf Museum

-

-

-

-

-

-

-

-

Y (R/S)

Edinburgh Dungeon

-

Y

-

-

-

-

-

Y

Y (S)

Map shows car parking and railway station

Blair Atholl Distillery Tour

-

-

-

-

-

-

-

-

Y (R)

Perthshire Visitor Centre

Y

-

-

-

-

-

-

-

Y (R)

Brief information e.g. 7 miles north of Perth on A9

Inverary

-

-

-

-

-

-

-

Y

Y (R/S)

Visitor Attractions in Inverary shown on map but not transport information

Callender House, Falkirk

Y

Y

Y

-

Y

-

-

Y

Y (R)

Car, bus and train access mentioned but no details. Station shown on map

Museum of Flight

Y

Y

Y

-

-

-

-

-

Y (S)

Detailed road directions. Bus service numbers noted. Traveline number given

Bute

Y

Y

Y

-

-

Y

Y

-

Y (R)

Calmac and Scotrail numbers given links given

Millport, Isle of Cumbrae

Y

Y

-

-

-

Y

-

-

Y (R)

Calmac and Scotrail numbers given links given

Caithness Glass

Y

-

-

-

-

-

-

-

Y (R)

"Follow the brown tourist signs"

Edinburgh Crystal

Y

-

-

-

-

-

-

Y (R)

Brief directions from Edinburgh to Penicuik

The Scottish Parliament

-

-

Y

-

Y

-

-

Y

Y (S)

Visitors directed to use public transport. Advised to call Traveline for public transport information

Tartan Weaving Mill & Exhibition

-

-

-

-

-

-

-

Y

Y (S)

Attraction in City Centre

Scottish Football Museum

-

Y

Y

-

Y

-

-

Y

Y (R/S)

Bus service numbers and telephone numbers of transport operators given

Strathclyde Country Park

-

-

-

-

-

-

-

-

Y (R)

Drumpellier Country Park

Y

Y

Y

-

-

-

-

-

Y (R)

Motherwell Heritage Centre

Y

Y

Y

-

Y

-

-

Y

-

No map but detailed direction by car or on foot from station

Vikingar

-

-

-

-

-

-

-

-

Y (R/S)

Cathedral House Hotel

Y

Y

-

-

Y

-

Y

Y

Y (S)

Notes to table
* Information obtained from website
Y Information available
Y(S) Street map
Y(R) Trunk road map
Y(Multimap) Hyperlink to Multimap
NC National Cycle Route

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Page updated: Monday, April 30, 2007