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APPENDIX F: OMNIBUS SURVEY SAMPLE PROFILE
Base: 1,077
Table F.1: Omnibus Sample Profile
| Unweighted (%) | Weighted (%) |
|---|
SEX: | Male | 42 | 48 |
|---|
Female | 58 | 52 |
|---|
AGE: | 16 - 24 | 10 | 15 |
|---|
25 - 34 | 15 | 17 |
|---|
35 - 44 | 22 | 18 |
|---|
45 - 54 | 18 | 18 |
|---|
55 - 64 | 13 | 14 |
|---|
65+ | 23 | 19 |
|---|
SEG: | AB | 13 | 20 |
|---|
C1 | 29 | 28 |
|---|
C2 | 21 | 21 |
|---|
DE | 37 | 31 |
|---|
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