An Investigation of Environmental Attitudes and Values to Inform Implementation of the EC Water Framework Directive

This project is the third phase in a programme of research to gauge public awareness and opinion in relation to the water environment. A public attitudes survey and literature review were also published by the Scottish Executive ( http://www.scotland.gov.uk/Topics/Research/Research/17692/SocialResearchPubs/EnvironmentGroup).
This system of classification is known as "social grade". Social grade classifies everybody on the basis of the chief income earner in their household, into one of six categories, A, B C1, C2, D or E. The ABC1s, can be loosely classed under the heading "middle class", and the C2DEs as "working class" (Market Research Society, 2006).
The full report, entitled "Valuing the Water Environment: A Survey of Scottish Public Attitudes", is available at: http://www.scotland.gov.uk/Publications/2006/10/23141730/0
A beach is awarded blue-flag status if it meets certain criteria relating to environmental education and information, water quality, environmental management and safety and services.

The Scottish Government