| Description | This report summarises findings from a qualitative evaluation of the 'Doppelganger' ad (2004-2005). The evaluation also examines reactions to the Foolsspeed campaign as a whole. |
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| ISBN | 0 7559 6496 3 (Web Only) |
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| Official Print Publication Date | March 2007 |
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| Website Publication Date | March 22, 2007 |
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ISBN 978 0 7559 6496 3 (Web only publication)
This document is also available in pdf format (116k)
Contents
Transport Research: Research Findings No.3/2007: Evaluation of Foolsspeed Campaign Final Phase
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