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ACKNOWLEDGMENTS
The authors would like to thank the following people for their assistance with this study:
All the focus group respondents and the market research consultants who were responsible for their recruitment; Kathryn Angus and Aileen Paton at the Institute for Social Marketing, at the University of Stirling and The Open University, for administration and preparation of reports; and Michael McDonnell at Road Safety Scotland and Sharon Glen at the Scottish Executive for guidance throughout the study.
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