Know The Score: Anti-Heroin 2006/07 Campaign Evaluation

DescriptionThis report provides a qualitative post-campaign evaluationj of the 2006 Know The Score: Anti-Heroin media campaign.
ISBN
Official Print Publication DateFebruary 2007
Website Publication DateFebruary 23, 2007

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ISBN 978 0 7559 6455 0 (Web only publication)
This document is also available in pdf format (740k)

CONTENTS

CAMPAIGN SUMMARY
EXECUTIVE SUMMARY

CHAPTER ONE: BACKGROUND AND OBJECTIVES
BACKGROUND
OBJECTIVES

CHAPTER TWO: METHODOLOGY AND SAMPLE
METHODOLOGY
SAMPLE

CHAPTER THREE: MAIN FINDINGS
16-34 YEAR OLDS
13-15 YEAR OLDS
TRUSTED SOURCES OF ADVICE
RESPONSE TO KNOW THE SCORE

CHAPTER FOUR: CONCLUSIONS

APPENDIX A: SCREENING QUESTIONNAIRES
APPENDIX B: MEDIA CONSUMPTION SUMMARY

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Thursday, February 15, 2007