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CHAPTER ONE: BACKGROUND AND METHOD
1.1 Scotland has the largest creative industries sector in the UK, outwith London and the South East. To support further design in Scotland, a programme for the Six Cities Design initiative is being developed and delivered by The Lighthouse, Scotland's Centre for Architecture, Design and the City. As part of this initiative, the Six Cities Design Festival was launched on 31 st October 2006, and will take place between 17 th May and 3 rd June 2007.
1.2 The Scottish Executive Analytical Services Unit, on behalf of the Six Cities Design Festival team within the Tourism, Culture and Sport Group, recently commissioned TNS System Three to undertake a survey of the general population of Scotland in relation to their views on design.
1.3 The research was intended to examine:
- Awareness of design in everyday life;
- Attitudes to the importance of design;
- Awareness of Scottish design and designers;
- Awareness of and attitudes to Scottish design organisations and events.
1.4 Additionally, the research was intended to benchmark current awareness of the Six Cities Design Festival and to gauge support generally for the idea of holding a festival in Scotland to promote Scottish design.
1.5 The TNS System Three CAPI (Computer Assisted Personal Interviewing) omnibus, Scottish Opinion Survey ( SOS), was used to collect quantitative data.
1.6 A sample of 2,065 adults aged 16 and over was interviewed in-home over 2 waves of the omnibus between the 28 th September - 3 rd October and the 26 th - 31 st October 2006. Sampling was conducted at 43 points throughout Scotland at each wave. To ensure that the sample was representative of Scotland's adult population in terms of age, sex and socio-economic group ( SEG) 1, it was weighted 2 to match population estimates from the National Readership Survey of January - December 2004. The sample profile, both unweighted and weighted, is shown in Table 1.1.
Table 1.1 - Sample profile
Base: 2,065 (%)
| Unweighted | Weighted |
|---|
SEX: | Male | 45 | 48 |
|---|
Female | 55 | 52 |
|---|
AGE | 16 - 24 | 13 | 15 |
|---|
25 - 34 | 14 | 17 |
|---|
35 - 44 | 20 | 18 |
|---|
45 - 54 | 16 | 18 |
|---|
55 - 64 | 14 | 14 |
|---|
65+ | 23 | 19 |
|---|
SEG: | AB | 16 | 20 |
|---|
C1 | 29 | 28 |
|---|
C2 | 20 | 21 |
|---|
DE | 35 | 31 |
|---|
Notes on report
1.7 This report presents the findings for the sample as a whole. Sub-groups of the sample, such as different age groups, social classes, geographical regions 3 and sex are commented on where relevant and are also separated out in the data tabulations.
1.8 The main findings are summarised in the next chapter. Throughout the report, the figures referred to are weighted figures.
1.9 Where "*" appears in the report and data tables, this represents a percentage greater than zero but less than 0.5%. Within the tables in the report, the term 'N' refers to the unweighted base sample size.
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