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ISBN 0 7559 5236 7
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Ministerial Foreword
Executive Summary
Introduction
Rationale: Why have a USA Strategy?
Strategic Objectivesi Raise the profile and understanding of Scotland in the USAii Expand connections between businesses in Scotland and the USAiii Increase student flows between Scotland and the USAiv Strengthen bilateral science linksv Attract increased US tourism to Scotlandvi Attract US Fresh Talent to experience living and working in Scotlandvii Strengthen exchanges of best practice with US counterparts
Regional Priorities
Implementation
Evaluation
Annex A: Scottish-American Links Annex B: Public Sector Activity Annex C: Tartan Week Annex D: Weblinks
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